Pink is the new purple – especially for the month of October when stylists are adding a punch of colour to clients’ hair for a good cause.
Salons across the Southern Interior are uniting for “Streak for Cancer,” an independent fundraiser aimed at raising some serious style, awareness, and funds for the Canadian Cancer Society’s Breast Cancer Research Fund.
Throughout Breast Cancer Awareness Month, participating salons are arming their staff with pink hair dye. For a $10 donation, clients can get a pink streak to show their support for women facing breast cancer, a disease that affects over 3,000 British Columbian women each year. Each salon will do the event a little differently, including the type of streak (permanent, temporary or hair extension) and whether or not the event is for one day or the entire month.
Trail salon, Luca Hair Studio, is kicking its campaign into gear this Friday at 5 p.m. with a Pink Party. The community is invited to enjoy a night out of pampering for a good cause. Staff will be on hand offering semi-permanent pink streaks and pink temporary chalk streaks as well as mini manicures for a minimum $10 donation. There will also be treats and refreshments to round out the fun annual event.
“Luca has been a driving force behind Streak For Cancer for the past couple of years,” says Valerie Rossi, Annual Giving Coordinator. “I managed to get in early for a pink streak this week and I was so impressed with my experience and noted how the salon works to serve its community from its recycling program to its community give back.
“Streak for Cancer is a fun, simple way for people to show their support during Breast Cancer Awareness Month,” she adds. “We’ve come a long way since 1986 when breast cancer patients had a 73 per cent chance of survival. Thanks to significant investment in breast cancer research, the survival rate is now 88 per cent − that’s more than a 20 per cent increase!”
The Canadian Cancer Society works toward educating the public on cancer prevention, as a means of increasing the cancer survival rates.
There are many simple lifestyle changes that women can make to help reduce their breast cancer risks, including booking regular mammograms and choosing to live a healthy, active lifestyle.
“When breast cancer is caught early, the chances of successful treatment are far better,” says Rossi, “and regular mammograms are the most reliable early detection tool. Another way to prevent breast cancer is to reduce your risks by not smoking, maintaining a healthy body weight and making sure you eat well and stay active.”
Salon owners or stylists interested in Streak for Cancer can connect directly with their local Society office. The community is encouraged to get out and get streaked at participating salons or support the cause by making a donation online at http://convio.cancer.ca/goto/Streak.
To follow the colour as it paints its way across the Southern Interior, check out the Facebook page — Streak for Cancer – Canadian Cancer Society – where other participating salons such as
Trail’s All About Hair (offering pink streaks to existing clients) are also mentioned. To find out more about Luca’s event, call 250-368-3911 or check them out on Facebook.
The Society is open to other independent ideas that raise funds and awareness for cancer research and support programming. Residents with a drive to start up an independent fundraiser for the Society are encouraged to pop into the Trail office, located in the South Kootenay Business Centre (Suite 15, 835 Spokane St.) or call 250-364-0403.
To be connected with an expert who can answer cancer-related questions or find out more about how the Society’s programming can assist an individual on the road from diagnosis, to treatment and recovery, please call 1-888-939-3333 or visit cancer.ca.
Participating salons in Trail area:
Luca Hair Studio
1287 Cedar Avenue, Trail, BC V1R 4B9
Month-long participation and holding Pink Party Oct. 14 at 5 p.m.
Semi permanent/temporary chalk streaks and mini pink manicures
All About Hair (Suzie Swanson)
3917 Woodland Drive, Trail, BC, V1R 2V6
To existing clientele for the month of October.