Tourism generates over $1 billion in Kootenays

Head of Kootenay Rockies Tourism was in Rossland last week to report that the Kootenay region accounts for $1.3 billion of BC tourism.

For years there has been frequent mention in the media that tourism is an important part of B.C.’s provincial economy; big dollars, big business. What perhaps hasn’t been as obvious is how much of those tourist dollars that come in to B.C. are generated in the Kootenays.

The Kootenay Rockies Tourism (KRT) Industry Conference and General Meeting was held at the Prestige Mountain Resort in Rossland last Wednesday, and the newly appointed CEO of the organization, Kathy Cooper, was in town to tell assembled tourism partners that the contribution of our region is considerable.

KRT reported that the Kootenay region accounts for $1.3 billion in tourism revenue, a surprising 10 per cent of all tourist dollars spent in the province coming from a relatively vast region geographically, but small in terms of population.

“In terms of tourist destinations there is a lot of product in this area,” said Cooper. “In snowsports alone we have the highest concentration of destinations in the province and the country.”

The majority of tourist traffic in our region is Canadian vacationers, mostly from Alberta, followed by international tourists and then U.S. tourists.

“What the visitors are coming to the region for varies depending on the season obviously,” said Cooper. “Skiing and snowmobiling in the winter, golf and adventure tourism in the summer, general touring is actually our largest market and there’s a growing market in motorcycling.”

Cooper mentioned the many hot springs in the region as being a particular draw, as well as the fact that many resorts have been developing mountain bike trails as off-season attractions to complement skiing.

“It tends to be a fairly broad mix of people coming to the region,” Cooper said. “A lot of families and couples at resorts, groups of golfers, mostly men but a growing number of groups of women as well.”

KRT was formed as a non-profit in 1978 to promote the Kootenays as a tourist destination and devotes much of its energy to producing slick promotional brochures, a newly re-vamped website, touring to various consumer shows, and now, a newly released smart phone app, all to sell the Kootenays as the place to visit.

For more information on KRT and some of the amazing places to go and things to do in the Kootenays go to

Just Posted

Pedestrian killed on Highway 22 Saturday evening

Police say 51-year-old man died after being hit by car

UPDATE: DriveBC says highway re-opened after accident

Highway 22 closed for seven hours on Saturday

Forestry workers set to begin job action in Kootenays

Operations in Castlegar, Cranbrook, Galloway, Elko, Radium, Golden may see job action this week.

Métis Flag flies in Trail on Louis Riel Day

Area students, officials and public attend flag raising at Trail City Hall

Early Trail borrowed a couple of names from the U.S.

Place Names: Connection between Trail and Butte, Montana

Saving salmon: B.C. business man believes hatcheries can help bring back the fish

Tony Allard worked with a central coast First Nation to enhance salmon stocks

High-end B.C. house prices dropping, but no relief at lower levels

But experts say home ownership remains out of reach for many for middle- and lower-income families

Worker killed in collision at B.C. coal mine

Vehicle collision occurred at approximately 10:45 a.m. this morning

B.C. asking for tips on ‘dirty money’ in horse racing, real estate, luxury cars

Action follows a Peter German report on money laundering in B.C. casinos

Canadian dead more than a week after plane crash in Guyana: Global Affairs

Global Affairs said it couldn’t provide further details on the identity of the Canadian citizen

Children between 6 and 9 eligible for $1,200 RESP grant from province

BC Ministry of Education is reminding residents to apply before the deadline

Victoria spent $30,000 to remove John A. Macdonald statue

Contentious decision sparked controversy, apology from mayor

Privacy concerns over credit card use for legal online pot purchases

Worries follow privacy breaches at some Canadian cannabis retailers

NEB approves operating pressure increase to repaired Enbridge pipeline

The pipeline burst outside of Prince George on Oct. 9, now operating at 85 per cent

Most Read