Canadian Tire owner Craig Lattanville and employees brush up on their putting as they get set to tee off in the inaugural Canadian Tire Charity Golf Tournament at Redstone Resort golf course on May

Canadian Tire launches charity event

To raise funds for the Jumpstart program, Trail's Canadian Tire is teaming up with Redstone Golf Course for a May 17 tournament.

Action always speaks louder than words, and for a Greater Trail business owner the best way to get kids involved in sport is to hold a sporting event.

Canadian Tire Trail owner Craig Lattanville is teaming up with Redstone Resort Golf Course to tee up the 2014 Canadian Tire Charity Golf Tournament on May 17, to help raise funds for the Canadian Tire’s Jumpstart program.

“It’s going to be an annual event, and it’s going to kick the Jumpstart season off in terms of raising funds for the children to get into sport for the beginning of the season whether it’s baseball, soccer, or for the upcoming hockey season whatever it might be,” said Lattanville.

For every golf-tournament entry fee, $10 will go to the Jumpstart program, that helps families with financial challenges get their kids into sport, and towards the Canadian Tire Trail’s goal of raising $10,000 for the program this year.

“The support has been surprisingly and refreshingly overwhelming, but we are still not near our goal,” added Lattanville. “You know what’s surprising, is that last night I did men’s night, and a few of the folks received emails, and said it was a great charity, but they weren’t aware that all the money stayed in the local chapter. That is so important to communicate to people, that all the money raised, every cent of it, is that it stays here (in Trail).”

Last year saw a 20 per cent increase in demand for the Trail Jumpstart program which helps families cover the cost of registration, transportation, or equipment. While Lattanville can’t say whether the increase was due to a jump in Jumpstart funds, more promotion and raised awareness, or the current recreation debacle, the demand is clearly there and Canadian Tire Trail is doing its part to alleviate the financial burden of many Greater Trail families.

“I am a Canadian Tire guy, I’ve been with them since I was 18 years old . . .  but more importantly I am a  sports guy so I know how expensive it is to get into sport and play sport.”

To kick off the program last month, Lattanville offered a further 10 per cent discount on sporting equipment for any young athlete accessing Jumpstart, noting also that families can apply twice per year per child, so young athletes can play different sports as well.

As for the upcoming charity golf tournament, the format will be a two-man, best-ball scramble with men’s, ladies’, and mixed categories. The tournament entry is $79 and welcomes all levels and abilities to the scenic 18-hole Les Furber designed course, that will include best ball, KP holes, hole-in-one opportunities, a half-way-house barbecue, and more.

To date the local chapter has helped give more than 450 kids the chance to play and almost 730,000 nation wide.

Go to redstoneresort.com to sign up or call 362-9141. For more information or to make a donation to the Jumpstart program visit the Greater Trail Canadian Tire at 8238 Hwy. 3B, or go online to jumpstart.canadiantire.ca to learn more.

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