Beyond Fish? The next frontier in plant-based alternatives

Expert says seafood alternatives are needed due to the environmental impact of commercial fishing

Ahimi products. (THE CANADIAN PRESS/HO-Ocean Hugger Media)

The arrival of plant-based meats at chains including A&W and Tim Hortons is just the first step towards mainstream sustainable eating for Blair Bullus.

The Vancouver flexitarian and businessman has his eye on the next frontier: Fish and seafood alternatives that — like products made by Beyond Meat and Impossible Foods — mimic the look and taste of the real thing for pescatarians not quite ready to give up sashimi.

It’s still a nascent movement, but Bullus points to faux experiments that have popped up in recent years, ranging from chickpea-based “tuna” to carefully carved smoked carrot “salmon.”

Bullus’ company Top Tier Foods Inc. actually sells quinoa, including an especially sticky variety designed to replace rice in vegan sushi rolls that otherwise don’t have the protein and omega-3 fatty acids of fish.

It’s available at the Quebec City-based chain Yuzu Sushi where customers can pair it with faux ahi tuna — a coral-red facsimile carved out of Roma tomatoes. Known as Ahimi, it’s made by New York’s Ocean Hugger Foods.

Bullus doesn’t expect to fool sushi eaters with the combination, but he hopes it can at least assuage any nutritional and environmental concerns by those who ditch fish.

“It’s just becoming easier to make those decisions so you don’t necessarily have to give up sushi or you don’t have to necessarily give up your salmon and avocado roll,” Bullus says.

“You’re going to have an alternative that has the same mouth-feel as what you’re used to.”

Whether the average omnivore is ready to give up their salmon and shrimp has yet to really be tested.

READ MORE: A&W introduces Beyond Meat veggie burgers across Canada

Efforts to produce realistic sushi-grade varieties are dwarfed by the research, funding and marketing push behind plant-based and lab-grown beef, says Bruce Friedrich, co-founder and executive director of the Good Food Institute.

Nevertheless, he says seafood alternatives are just as necessary, describing the environmental impact of commercial fishing as “at least as bad as cattle-ranching” and akin to “the strip-mining of our oceans.” He also lambastes aquaculture for its use of antibiotics.

“If these were terrestrial farming practices, people would be horrified,” says Friedrich, whose Washington, D.C.-based institute has funded open-sourced research into plant-based projects at the University of Manitoba and University of Guelph, as well as research on lab-grown meat — also known as cell-based meat — at the University of Toronto.

“Obviously, you know the link between seafood and human slavery, the pathetically lax regulation of the seafood industry to the degree that you don’t even know what you’re getting, the amount of mercury and dioxin and lead and other forms of contamination. This is an industry that is ripe for transformation.”

RELATED: Beyond Meat goes public as sales of plant-based meats rise

In Canada, Maple Leaf Foods said earlier this year it is investing heavily in plant-based products, although it’s not clear if any of that will involve faux fish. Gardein’s line of meatless foods include a breaded “fishless filet” and breaded “crabless cakes.”

Cassandra Szklarski, The Canadian Press

Like us on Facebook and follow us on Twitter

Just Posted

Snowfall warning for Kootenay and Paulson passes

Up to 30 cm expected in mountain passes Saturday and Sunday.

Internet weighs in on the great Creston Kootenay debate

Place Names: Lost Kootenays Facebook site weighs in on whether Creston is in West or East Kootenay

Grapes fall from grace, time to move on

“Semi-sad to see Don Cherry, almost inadvertently honest, end his career the way he did it.”

Top story of 2019? Tell the Times

Web Poll will be up on TrailTimes.ca until mid-December

Police seize drugs, weapons and cash from Christina Lake residence

One man was arrested when RCMP executed a search warrant on Nov. 14

Teen with cancer whose viral video urged Canadians to vote has died, uncle tweets

Maddison Yetman had been looking forward to voting in her first federal election since junior high school

Rowing Canada, UVic investigate celebrated coach for harassment, abuse

Lily Copeland says she felt intimidated and trapped by Williams

Cleanup in the works after tanker truck fire leads to oil spill in B.C.’s Peace region

The province said the majority of the spilled oil likely burned away in the fire.

BC VIEWS: Action needed on healthcare workplace violence

While we’ve been talking about it, the number of B.C. victims has only grown

Closing arguments begin in B.C. case launched in 2009 over private health care

Dr. Day said he illegally opened the Cambie Surgery Centre in 1996 in order to create more operating-room time

MacLean says “Coach’s Corner is no more” following Cherry’s dismissal from Hockey Night

Cherry had singled out new immigrants in for not honouring Canada’s veterans and fallen soldiers

MacKinnon powers Avs to 5-4 OT win over Canucks

Vancouver battled back late to pick up single point

Dallas Smith, Terri Clark to perform on CP Holiday Train’s B.C. stops

Annual festive food bank fundraiser rolling across province from Dec. 11 to 17

Poole’s Land finale: Tofino’s legendary ‘hippie commune’ being dismantled

Series of land-use fines inspire owner Michael Poole to sell the roughly 20-acre property.

Most Read