Canadian households with streaming TV expected to eclipse cable, satellite next year: report

Report predicts 32% of households will not have a traditional TV subscription by end of next year

The Netflix app is shown on an iPad in Baltimore on March 19, 2018. (THE CANADIAN PRESS/AP, Patrick Semansky)

The number Canadian households paying for at least one streaming video service will eclipse traditional TV subscribers for the first time next year, predicts an annual report on consumer habits.

Convergence Research Group says the growing popularity of an array of streaming options — ranging from Netflix and Crave to sports platform DAZN (pronounced da-zone) — is leading to a gradual shift in where viewers invest their entertainment dollars.

READ MORE: Apple announces its long-awaited streaming TV service

While many households subscribe to both options, the report estimates that about 32 per cent of Canadian households will not have a traditional TV subscription by the end of next year — an increase of about two percentage points from 2018.

Convergence Research president Brahm Eiley said the Canadian adoption of streaming offerings has been slower than in the United States, in part because Canadian audiences have less than half the streaming options Americans do.

Traditional outlets, particularly cable TV and satellite across Canada, have seen a downturn in subscribers of roughly two per cent each year since 2015, the report says.

Last year, Canadian TV subscribers declined by 204,000, and another 253,000 cancellations are expected this year, the report says.

The report also estimates that Canadian revenue for streaming video services grew 33 per cent to $1.12 billion, with forecasts on track for it to reach $1.51 billion in 2019.

The Canadian Press

Like us on Facebook and follow us on Twitter

Just Posted

Trail house fire under investigation

Regional District of Kootenay Boundary Fire Rescue responded early Monday

New head of library services at Trail Riverfront Centre

Samantha Murphy filled various positions at the Trail library over the past 5 years

St. Michael’s KIDS Care Centre and Little Saints kindergarten celebrated

Little Saints Junior Kindergarten will be ready to go this fall

Historic maps reveal obscure Arrow Lake place names

Place Names: Little-known Arrow Lakes names

A hint of NHL favoritism?

“There will certainly be lots of side stories, bottom stories, involved to draw my attention.”

QUIZ: Test your knowledge of Victoria Day

How much do you know about the monarch whose day we celebrate each May?

Growing wildfire prompts evacuation of High Level, Alta.

Chuckegg Creek fire has been burning for several day, but grew substantially Sunday

Top women’s hockey player Natalie Spooner coming to B.C.

Natalie Spooner special guest at annual Grindstone charity weekend in Kelowna

Take-home drug testing kits latest pilot to help curb B.C.’s overdose crisis

Researchers look to see if fentanyl testing could be a useful tool for those who use drugs alone

Facebook takes down anti-vaxxer page that used image of late Canadian girl

Facebook said that the social media company has disabled the anti-vaccination page

Search crews rescue kids, 6 and 7, stranded overnight on Coquitlam mountain

Father and two youngsters fall down a steep, treacherous cliff while hiking Burke Mountain

Raptors beat Bucks 118-112 in 2OT thriller

Leonard has 36 points as Toronto cuts Milwaukee’s series lead to 2-1

‘Teams that win are tight’: B.C. Lions search for chemistry at training camp

The Lions added more than 50 new faces over the off-season, from coaching staff to key players

Rescue crews suspend search for Okanagan kayaker missing for three days

71-year-old Zygmunt Janiewicz was reported missing Friday

Most Read