A woman wears a protective face mask as she walks past a opened restaurant patio on Granville Street in Vancouver, Wednesday, May 20, 2020. The pandemic may serve as an opportunity for the restaurant industry to innovate in order to avoid closures as public health measures limit the sale of booze and erode already thin profit margins, say addiction and business experts. THE CANADIAN PRESS/Jonathan Hayward

A woman wears a protective face mask as she walks past a opened restaurant patio on Granville Street in Vancouver, Wednesday, May 20, 2020. The pandemic may serve as an opportunity for the restaurant industry to innovate in order to avoid closures as public health measures limit the sale of booze and erode already thin profit margins, say addiction and business experts. THE CANADIAN PRESS/Jonathan Hayward

Focus on innovation, not alcohol, key to survival for restaurants: experts

Restaurants and bars have fought the restriction of a 10 p.m. stop on alcohol sales in British Columbia

The pandemic may serve as an opportunity for the restaurant industry to innovate in order to avoid closures as public health measures limit the sale of booze and erode already thin profit margins, say addiction and business experts.

Dr. Rupi Brar said the industry has a chance to pivot in ways that satisfy consumer demand while considering its heavy dependence on high markups on alcohol as well as the negative consequences associated with it.

“We know that the production and marketing and distribution of alcohol does create employment and generate income, but the question is, at what cost?” said Brar, an addiction medicine specialist and consultant in substance use disorders at St. Paul’s and Surrey Memorial hospitals in Metro Vancouver.

She said harms related to alcohol use amount to about $14 billion a year, including for health care.

Restaurants and bars have fought the restriction of a 10 p.m. stop on alcohol sales in British Columbia and similar limits elsewhere in the country, but many have come up with new ways to make money and keep much of their staff employed.

Brar said she and her colleagues nationally have noticed a sharp spike in alcohol consumption during the pandemic, with some of it related to anxiety, including among people who have returned to drinking after years of abstinence.

“There’s no better time than now to really start to think about ways that we can mitigate these harms but still be able to provide access to alcohol,” she said.

Tim Stockwell, scientist at the Canadian Institute for Substance Use Research at the University of Victoria, said alcohol sales at liquor stores have already been maintained as an essential service but provincial health officers’ decisions to limit sales hours at bars and restaurants are justified.

“It’s a complex argument and a balance is needed,” he said of the economic and health factors linked to alcohol. “Bars are like petri dishes for the spread of this virus. Alcohol policy needs to be a priority to protect our public health and safety.

“Clearly, businesses will suffer. It is a reality and they do need sympathy. But it shouldn’t be at the expense of compromising the health of the population and continuing to place a burden, an unnecessary burden, on the health-care system.”

Stockwell said the centre has received funding from the Public Health Agency of Canada to collect alcohol sales data during the pandemic to determine whether consumption from liquor stores and premises including bars and restaurants has fluctuated based on various measures across the country.

Targeted restrictions of alcohol sales may be needed in order to preserve businesses that are financially suffering, he said.

“We have to have a suite of policies that have overall beneficial effects of reducing viral spread and protecting precious health-care resources.”

READ MORE: B.C. to shut down nightclubs, banquet halls; limit late-night alcohol sales at bars

Mark von Schellwitz, vice-president of Restaurants Canada for the western region, said he agrees with Ontario and Quebec’s regulations to limit alcohol sales only in areas where COVID-19 cases are increasing.

He said a similar policy should be adopted in B.C., where Dr. Bonnie Henry has resisted that move and closed nightclubs and banquet halls in early September as COVID-19 cases started rising.

“Some of our members are saying, ‘Why can’t we have a targeted approach by region as well?’ ” he said.

Von Schellwitz said that unlike parties and other gatherings that may account for the spread of the disease, bars and restaurants offer a controlled, safe environment where staff are trained to follow pandemic regulations, such as physical distancing.

Limitations on the number of diners in establishments have forced the industry to innovate in several ways including selling meal kits of raw ingredients, establishing so-called ghost kitchens where meals are cooked and delivered and creating more patio dining, he said.

While takeout delivery has also increased, costs of up to 35 per cent from third-party apps have been a big concern, von Schellwitz added.

“Whether you’re located in Alberta, Ontario, B.C., all restauranteurs are doing whatever they can to help their particular business survive,” he said.

READ MORE: Nightclub closures, liquor sale limits a ‘punch in the gut,’ B.C. industry group says

The industry wants the B.C. government to permanently continue pandemic-related policies, such as the wholesale pricing of alcohol for licensed establishments and allowing alcohol sales with delivery orders.

The B.C. New Democrats promised to keep both changes in the release of its election platform on Tuesday.

Prof. Jarrett Vaughan, who specializes in the hospitality industry at the University of British Columbia’s Sauder school of business, said innovation during and after the pandemic will be key for the restaurant industry, which already has a high failure rate.

Some establishments have previously tried to generate revenue by increasing the cost of particular drinks based on high demand on a given evening, he said, adding that pricing model has not become widespread though it illustrates a focus on alcohol as a moneymaker.

The service offered by restaurants is the draw for diners, who may be keen to gradually return for that experience rather than other innovations, Vaughan said.

“By and large, when you offer a service, it’s really the personal touch that people are looking for. And that is a very difficult thing to innovate beyond because you can’t take the human element of out of it. And the human element is very expensive.”

Camille Bains, The Canadian Press


Like us on Facebook and follow us on Twitter.

Want to support local journalism during the pandemic? Make a donation here.

CoronavirusFood & Dining

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Rossland council encourages everyone to support locals only recommendations. Photo: Jim Bailey.
Rossland council promotes ‘Locals Only’ inititative

Rossland mayor encourages people to restrict travel and enjoy what your home has to offer

Caroline Lafond is a Recreation Fish and Wildlife student at Selkirk College. Photo: Submitted
Ecological Comment: Help keep the goats of Gimli wild

A column written by Recreation Fish and Wildlife students at Selkirk College

Kootenay Columbia Teachers’ Union president Andy Davidoff. Photo: Jennifer Small
An open letter to Premier Horgan and Minister Whiteside: Let’s stop harming our children during a pandemic

A letter from Andrew Davidoff, President Kootenay Columbia Teachers’ Union

A health-care worker prepares a dose of the Pfizer-BioNTech COVID-19 vaccine at a UHN COVID-19 vaccine clinic January 7, 2021. THE CANADIAN PRESS/Nathan Denette
Employers might be able to require COVID-19 vaccination from employees: B.C. lawyer

‘An employer must make the case’ using expert science, explains lawyer David Mardiros

Interior Health reported 79 new cases of COVID-19 and two new death in the region Friday, Jan. 22, 2021. (Ben Hohenstatt/Juneau Empire)
79 new COVID-19 cases, two deaths reported in Interior Health

Both of Friday’s deaths were both recorded at long-term care homes

U.S. Senator Bernie Sanders sits in on a COVID-19 briefing with Dr. Bonnie Henry, provincial health officer, and Adrian Dix, B.C. minister of health. (Birinder Narang/Twitter)
PHOTOS: Bernie Sanders visits B.C. landmarks through the magic of photo editing

Residents jump on viral trend of photoshopping U.S. senator into images

Dr. Jerome Leis and Dr. Lynfa Stroud are pictured at Sunnybrook Hospital in Toronto on Thursday, January 21, 2021.THE CANADIAN PRESS/Frank Gunn
‘It wasn’t called COVID at the time:’ One year since Canada’s first COVID-19 case

The 56-year-old man was admitted to Toronto’s Sunnybrook Health Sciences Centre

An Uber driver’s vehicle is seen after the company launched service, in Vancouver, Friday, Jan. 24, 2020. Several taxi companies have lost a court bid to run Uber and Lyft off the road in British Columbia. THE CANADIAN PRESS/Darryl Dyck
Taxi companies lose court bid to quash Uber, Lyft approvals in British Columbia

Uber said in a statement that the ruling of the justice is clear and speaks for itself

A 75-year-old aircraft has been languishing in a parking lot on the campus of the University of the Fraser Valley, but will soon be moved to the B.C. Aviation Museum. (Paul Henderson/ Chilliwack Progress)
Vintage military aircraft moving from Chilliwack to new home at B.C. Aviation Museum

The challenging move to Vancouver Island will be documented by Discovery Channel film crews

A video posted to social media by Chilliwack resident Rob Iezzi shows a teenager getting kicked in the face after being approached by three suspects on Friday, Jan. 22, 2021. (YouTube/Rob i)
VIDEO: Security cameras capture ‘just one more assault’ near B.C. high school

Third high-school related assault captured by Chilliwack resident’s cameras since beginning of 2021

FILE - In this Feb. 14, 2017, file photo, Oklahoma State Rep. Justin Humphrey prepares to speak at the State Capitol in Oklahoma City. A mythical, ape-like creature that has captured the imagination of adventurers for decades has now become the target of Rep. Justin Humphrey. Humphrey, a Republican House member has introduced a bill that would create a Bigfoot hunting season, He says issuing a state hunting license and tag could help boost tourism. (Steve Gooch/The Oklahoman via AP, File)
Oklahoma lawmaker proposes ‘Bigfoot’ hunting season

A Republican House member has introduced a bill that would create a Bigfoot hunting season

Economic Development and Official Languages Minister Melanie Joly responds to a question in the House of Commons Monday November 23, 2020 in Ottawa. THE CANADIAN PRESS/Adrian Wyld
Federal minister touts need for new B.C. economic development agency

Last December’s federal economic update promised a stimulus package of about $100 billion this year

FILE - In this Nov. 20, 2017, file photo, Larry King attends the 45th International Emmy Awards at the New York Hilton, in New York. Former CNN talk show host King has been hospitalized with COVID-19 for more than a week, the news channel reported Saturday, Jan. 2, 2021. CNN reported the 87-year-old King contracted the coronavirus and was undergoing treatment at Cedars-Sinai Medical Center in Los Angeles. (Photo by Andy Kropa/Invision/AP, File)
Larry King, broadcasting giant for half-century, dies at 87

King conducted an estimated 50,000 on-air interviews

BC Coroners Service is currently investigating a death at Canoe Cove Marina and Boatyard in North Saanich. (Black Press Media File)
Drowning death in North Saanich likely B.C.’s first in for 2021

Investigation into suspected drowning Monday night continues

Most Read