Plus Snow, an Australian company that sells snow gear in plus sizes, recently expanded to North America and the owner of the business is currently working out of Revelstoke. (Plus Snow website)

Plus Snow, an Australian company that sells snow gear in plus sizes, recently expanded to North America and the owner of the business is currently working out of Revelstoke. (Plus Snow website)

Online entrepreneur launches plus-size snow gear store in North America

What started in Australia has been brought to Revelstoke

Mon Balon’s mother owned a second-hand ski shop in Melbourne, Australia when Balon was a girl.

It was all about making the sport accessible to everyone, said Balon.

That philosophy continues to drive Balon’s current venture: plus size snow and outdoor wear.

After her mother died, Balon and her husband took over the second-hand shop. However they eventually closed it as big box retailers started selling more affordable gear.

TJ went into the drone photography business and Mon went into online retail.

She said she quickly found a hole in the market, there was very little in the way of plus size ski gear.

And so, five years ago, she created Plus Snow. She worked with manufacturers to create ski gear in a large variety of plus sizes, it was so popular she was selling out of the product before it even arrived at her home office.

It’s not just skiers but people looking to go on holidays in snowy places or play with their kids in the back yard, she said.

READ MORE: Revelstoke Legion opens Bargain Basement

Last year she expanded into the outdoor wear realm, Plus Outdoors, sells rain gear and other outdoor wear in plus sizes.

And then in December 2019, after setting up the business to function while she is abroad, the Balons moved to Revelstoke.

Mon said it is a dream to be able to work from home, ski and pick up the kids from school all in the same day.

Mon Balon and her family moved to Revelstoke in December 2019. At first she was going to treat her time here like a holiday, but when the pandemic hit she decided to grow her business. (Submitted/Mon Balon)

Though it was in her plans to expand into North America, Balon had intended to put that on hold and enjoy her time in Canada as a holiday, but then the pandemic hit.

Balon said the business was on trajectory for 30 per cent growth in 2020 and instead saw an 85 per cent drop. Though they somehow made it through the winter, despite more than half of the ski resorts in Australia closing due to the pandemic, Balon said she was facing 9-10 months of zero income.

So, three months ago, she decided it was time to fast track the plan and launch her business in North America.

She said it has been difficult to find North American manufacturers willing to expand into plus size production. She went to a tradeshow in Denver, Col. before the lockdown and found that there was no-one making plus size snow gear. She came away with only two connections but even more determination.

Though Balon self-describes as petite, she said she has become an advocate in the plus size industry. She is pushing for companies to expand their sizes because that is the right thing to do.

“It’s not about taking over the world,” she said. “I’m not interested in making lots of money and being exclusive.”

What she wants to see is more of the joy that her customers share when they can finally play in the snow with their kids.

Balon said she is looking for people to model the clothes she sells. She currently uses #curvystoke to raise awareness and celebrate people who wear plus sizes playing in the snow.

READ MORE: Get an annual winter permit says Parks Canada to Rogers Pass users


 

@JDoll_Revy
jocelyn.doll@revelstokereview.com

Like us on Facebook and follow us on Twitter.

Snow

 

Mon Balon and her family moved to Revelstoke in December 2019. At first she was going to treat her time here like a holiday, but when the pandemic hit she decided to grow her business. (Submitted/Mon Balon)

Mon Balon and her family moved to Revelstoke in December 2019. At first she was going to treat her time here like a holiday, but when the pandemic hit she decided to grow her business. (Submitted/Mon Balon)

Just Posted

FILE – Perry Bellegarde, National Chief of the Assembly of First Nations, takes part in an event on Parliament Hill in Ottawa on Tuesday, July 7, 2020. THE CANADIAN PRESS/Sean Kilpatrick
Indigenous Peoples Day must be a ‘call to action’, says Assembly of First Nations chief

Discovery of children at Kamloops residential school site must lead to change, Perry Bellegarde says

Trees blown over by a windstorm in forest owned by Anderson Creek Timber. Photo: Anderson Creek Timber
Timber company logging near Nelson raises local concerns

Anderson Creek Timber owns 600 hectares of forest adjacent to the city

Keith Smyth, Kootenay Savings director at-large joins children from the Kids’ Care Centre at St. Michael’s Catholic School. Photo: Submitted
Kootenay Savings continues credit union’s tradition of giving

Funding totalling $48,250, is going to a wide array of Kootenay initiatives

From left: Karl Luedtke (West Arm Outdoors Club), Dale Williams (BCWF), Molly Teather (FLNORD), Gord Grunerud (West Arm Outdoors Club), Eugene Volokhov (Grand Prize Winner), Casey McKinnon and Lex Jones (Jones Boys Boats). Photo: Tammy White, Whitelight Photography
Balfour man lands big prize from angler incentive program

Eugene Volokhov of Balfour is now the proud owner of a sleek 18-foot Kingfisher boat

“I want to see the difference in the world, embrace it, celebrate it … ” Photo: David Cantelli/Unsplash
A new way to say ‘Hello’

“Inclusion, you see, is NOT about making us all the same.”

The border crossing into the United States is seen during the COVID-19 pandemic in Lacolle, Que. on February 12, 2021. THE CANADIAN PRESS/Paul Chiasson
VIDEO: Border quarantine to soon lift for fully vaccinated Canadians

Eligible travellers must still take multiple COVID-19 tests

Chilliwack secondary school’s principal is apologizing after a quote equating graduation with the end of slavery in the U.S. was included in the 2020-2021 yearbook. (Screenshot from submitted SnapChat)
B.C. student’s yearbook quote equates grad to end of slavery; principal cites editing error

Black former student ‘disgusted’ as CSS principal apologizes for what is called an editing error

Skeena MLA Ellis Ross. (Photo by Peter Versteege)
BC Liberal leadership candidate condemns ‘senseless violence’ of Okanagan church fires

Skeena MLA Ellis Ross says reconciliation isn’t about revenge for past tragedies

A coroner’s inquest will be taking place at the Capitol Theatre in Port Alberni for the next week. (ELENA RARDON / ALBERNI VALLEY NEWS)
Teen B.C. mom who died following police custody recalled as ‘friend to many’

Police sent Jocelyn George to hospital after intoxication had gone ‘beyond the realm’ of normal detox

FILE - In this Nov. 29, 2020, file photo, Las Vegas Raiders defensive end Carl Nassib leaves the field after an NFL football game against the Atlanta Falcons in Atlanta. Nassib on Monday, June 21, 2021, became the first active NFL player to come out as gay. Nassib announced the news on Instagram, saying he was not doing it for the attention but because “I just think that representation and visibility are so important.” (AP Photo/John Bazemore, File)
Nassib becomes first active NFL player to come out as gay

More than a dozen NFL players have come out as gay after their careers were over

Penticton Indian Band Chief Greg Gabriel speaks to the Sacred Hearts Catholic Church burning down early Monday morning, June 21, 2021. (Monique Tamminga Western News)
Penticton band chief condemns suspicious burning of 2 Catholic churches

Both Catholic church fires are deemed suspicious, says RCMP

COVID-19 daily cases reported to B.C. public health, seven-day moving average to June 17, 2021. (B.C. Centre for Disease Control)
B.C.’s COVID-19 infections drop to 90 on Sunday, 45 Monday

Pandemic spread dwindles as 77% of adults receive vaccine

By protesting uninvited in First Nations’ territories, conservationists are acting in a neocolonial or paternalistic manner, says Huu-ay-aht Chief Robert Dennis. Photo by Heather Thomson
A closer look: do Vancouver Island First Nations support the war in the woods?

First Nations/environmentalist old growth alliance uneasy, if it exists at all

A blood drive in support of 1-year-old Rielynn Gormley of Agassiz is scheduled for Monday, June 28 at Tzeachten First Nation Community Hall in Chilliwack. Rielynn lives with type 3 von Willebrand disease, which makes it difficult for her to stop bleeding. (Screenshot/Canadian Blood Services)
Upcoming blood drive in honour of Fraser Valley toddler with rare blood condition

The Gormley family has organized a blood drive in Chilliwack on June 28

Most Read