The Rossland Winter Carnival (pre-pandemic) is a brilliant reflection of its ski culture and why Rossland was named one of the 10 Best Ski Towns in North America. Photo: Jim Bailey

The Rossland Winter Carnival (pre-pandemic) is a brilliant reflection of its ski culture and why Rossland was named one of the 10 Best Ski Towns in North America. Photo: Jim Bailey

Q&A with Tourism Rossland and Top Ski Town ranking

Tourism Rossland from USA Today’s Top 10 Ski Town ranking

Tourism Rossland was thrilled with the recent results of a USA Today poll ranking the Golden City Canada’s Top Ski Town.

Rossland was one of three Canadian towns in the Top 10 poll, judged by a panel of experts and international voting platform. Rossland came second overall in all of North America, with Banff in fifth place and another West Kootenay city, Nelson, in 10th.

The top 10 winners in the category Best Ski Town are as follows: #1 North Conway, New Hampshire; #2 Rossland, B.C.; #3 Bethel, Maine; #4 Stowe, Vermont; #5 Banff, Alberta; #6 Aspen, Colorado; #7 Breckenridge, Colorado; #8 Alta, Utah; #9 Jackson Hole, Wyoming; # 10 Nelson, B.C.

Black Press contacted Tourism Rossland Executive Director Andras Lukacs who responded with a breadth of insight that can only be given justice in his own words.

Black Press (BP): A pretty impressive accomplishment, what are your thoughts on Rossland being named the Top Ski Town in Canada, and number 2 in North America?

Tourism Rossland and the industry is very excited that we were voted the Best Ski Town in Canada and second in North America by USA Today’s 10Best list.

Additionally, let’s not forget that USA Today readers also voted The Josie the Best Ski Hotel in Canada and third in North America.

BP: How much does Tourism Rossland take part in these promotions?

Rossland was nominated by an expert panel and the Top 10 winners were determined by popular vote.

Tourism Rossland did promote the vote on our social media channels. We are extremely proud of the fact that we were able to build a growing and engaged community online who share our excitement about Rossland and our tourism product.

This definitely helped us in the competition. However, I believe that the results also show that winter sport enthusiasts really value the ski experience in Rossland.

Our unpretentious, small-town vibe and our amazing local business community delivers an exceptional visitor experience. From accommodations, restaurants and bars, retail, arts, culture and heritage, our community consistently over-delivers and our visitors keep returning. In essence, our past visitors and current residents are the biggest promoters of Rossland.

Rossland’s Winter Carnival and popular Rail Jam made the city USA Today’s Top 10 List as the Top Ski Town in Canada and number 2 in North America. Photo: Jim Bailey

Rossland’s Winter Carnival and popular Rail Jam made the city USA Today’s Top 10 List as the Top Ski Town in Canada and number 2 in North America. Photo: Jim Bailey

BP: How significant are these promotions in terms of attracting potential visitors?

Rossland is one of the last uncrowded and unspoiled ski destinations in North America.

We offer a beautiful small heritage town and big mountain adventure at the same time. More and more, visitors are looking for these communities and the current pandemic just highlighted the importance of smaller destinations.

The USA Today recognition is important as we start to work towards the objectives of our new strategic plan. These include increased visitation in need periods, continuously improved visitor servicing/experiential quality and building a compelling and authentic destination.

To be honest, general awareness of Rossland is still relatively low outside of our core markets (skiing and mountain biking).

Our goal is to change that. And being on USA Today’s 10Best list is an excellent step towards that direction.

BP: The impressive accolade has to give the city and its residents a boost of pride, but are you also wary of it becoming too popular?

The key of successful destination development is that it has to happen within the context of community values. Rossland is an incredible tourism destination because our visitors are welcomed as “temporary locals”.

Andras Lukacs, Tourism Rossland.

Andras Lukacs, Tourism Rossland.

This is where the Rossland vibe is coming from and it’s essential to keep it. However, we are not a destination for everyone and that is okay.

To answer your specific question, we are not worried that we are becoming too popular. Our accommodation capacity puts a hard limit on visitation and we are rarely close to this capacity. That being said, our goal is to increase visitation and spending in our community in need periods, when visitation is low.

Therefore, Tourism Rossland will continue to focus it’s efforts to generate incremental visitation in non-peak months and winter need periods. And these media recognitions are important building blocks to achieve that.

Finally, tourism growth and economic development has to be understood within the larger framework of our community and region.

Tourism Rossland has a fantastic relationship with the City of Rossland and we are looking forward working with our community in a manner that supports the city’s Official Community Plan.

BP: Thank you Andras.

RosslandTourism

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Zoey Uniat is now three months old. Photo: Submitted
Castlegar baby with rare disorder progressing towards coming home

Fundraiser for Zoey Uniat has raised more than $50,000

Photo: David Dudeck
What you see …

Share your photos with Trail Times readers at editor@trailtimes.ca

A crew of 8 regional firefighters attended a house fire in Fruitvale on Friday. Photo: Trail Times
Friday house fire in Fruitvale

Three firefighters from Station 374 Trail attended; 2 from Montrose; 3 from Fruitvale

A juvenile sturgeon in a B.C. rearing facility. The wild population in the Upper Columbia is estimated at 1,100 individuals, enhanced with roughly 5,500 hatchery fish. (file photo)
B.C.’s Upper Columbia sturgeon endure long battle with local extinction

Decades of monitoring and intervention is ongoing to save the prehistoric fish

A scene from “Canada and the Gulf War: In their own words,” a video by The Memory Project, a program of Historica Canada, is shown in this undated illustration. THE CANADIAN PRESS/HO - Historica Canada
New video marks Canada’s contributions to first Gulf War on 30th anniversary

Veterans Affairs Canada says around 4,500 Canadian military personnel served during the war

B.C. driver’s licence and identity cards incorporate medical services, but the passport option for land crossings is being phased out. (B.C. government)
B.C. abandons border ID cards built into driver’s licence

$35 option costing ICBC millions as demand dwindles

sdf
2nd in-school violence incident in Mission, B.C, ends in arrest

RCMP notified of local Instagram page with videos (now deleted) showing student assaults, bullying

BC Emergency Health Services has deployed the Major Incident Response Team (MIRRT) as COVID-19 positive cases rise in the Williams Lake region. (Monica Lamb-Yorski photo - Williams Lake Tribune)
B.C.’s rapid response paramedics deployed to Williams Lake as COVID-19 cases climb

BC Emergency Health Services has sent a Major Incident Rapid Response Team to the lakecity

U.S. military units march in front of the Capitol, Monday, Jan. 18, 2021 in Washington, as they rehearse for President-elect Joe Biden’s inauguration ceremony, which will be held at the Capitol on Wednesday. (AP Photo/J. Scott Applewhite)
Biden aims for unifying speech at daunting moment for U.S.

President Donald Trump won’t be there to hear it

Williams Lake physician Dr. Ivan Scrooby and medical graduate student Vionarica Gusti hold up the COSMIC Bubble Helmet. Both are part of the non-profit organization COSMIC Medical which has come together to develop devices for treating patients with COVID-19. (Monica Lamb-Yorski photo - Williams Lake Tribune)
Group of B.C. doctors, engineers developing ‘bubble helmet’ for COVID-19 patients

The helmet could support several patients at once, says the group

A 17-year-old snowmobiler used his backcountry survival sense in preparation to spend the night on the mountain near 100 Mile House Saturday, Jan. 16, 2021 after getting lost. (South Cariboo Search and Rescue Facebook photo)
Teen praised for backcountry survival skills after getting lost in B.C.’s Cariboo mountains

“This young man did everything right after things went wrong.”

Conservative Leader Erin O’Toole holds a press conference on Parliament Hill, in Ottawa on December 10, 2020. THE CANADIAN PRESS/Sean Kilpatrick
No place for ‘far right’ in Conservative Party, Erin O’Toole says

O’Toole condemned the Capitol attack as ‘horrifying’ and sought to distance himself and the Tories from Trumpism

A passer by walks in High Park, in Toronto, Thursday, Jan. 14, 2021. This workweek will kick off with what’s fabled to be the most depressing day of the year, during one of the darkest eras in recent history. THE CANADIAN PRESS/Chris Young
‘Blue Monday’ getting you down? Exercise may be the cure, say experts

Many jurisdictions are tightening restrictions to curb soaring COVID-19 case counts

Most Read