Transport truck racking kilometres to fight cancer

Salmo company unveils new truck dubbed ‘Pink Power’.

SALMO – Sutco Transportation Specialists have grown over the years from a single logging truck to fulfilling the transportation needs for the Pacific Northwest.

Yet despite all that success, the Salmo-based company knows there are bigger challenges in life.

And with that in mind, the company has joined the fight against cancer in a big way.

Over the weekend at Truxpo 2014 in Abbotsford, Sutco proudly launched its most recent cancer fighting initiative, a beautiful pink 2015 Kenworth T680 called Pink Power.

As their own take on the “Driving Towards a Cure” slogan, this is by far their biggest fundraising initiative to date.

“We have been supporting numerous cancer fighting events for years with the Sutco “Driving Towards a Cure” slogan.” said Chris Sutherland, president of Sutco.

“Through these events we’ve had a tremendous amount of success fostering awareness, raising funds for research, and supporting those with this terrible disease and their families.”

Unfortunately, cancer is not just an event; it’s an everyday occurrence for all those affected by it.

In an effort to do as much it can, Sutco has made “Driving Towards a Cure” an everyday campaign.

Over the next three years Pink Power, will be traveling the highways in Southern B.C. and Northern Washington, Idaho and Montana.  Every kilometer traveled will generate funds for the Canadian Cancer Society.

This campaign will raise approximately $70,000 over three years with sponsorships from Atco Wood Products, Inland Kenworth/Parker Pacific, Interfor, Kaltire, Kenworth, Magnum, Tolko, Tycrop, and Zellstoff Celgar all of which are contributing one cent for every kilometre travelled by Pink Power.

“We’re excited to unveil Pink Power at Truxpo, this is a big day for Sutco and our ongoing effort to help find a cure for a disease that has touched us all.

“Having a pink truck in a sea of green (Sutco’s company color), will turn some heads and not only raises awareness for a great cause, but is also a reflection of the kind of company we and our corporate sponsors are,” said Sutherland.

With our sponsors generous support we can together help those with this disease and the families who love and support them.” said Sutherland.