A new campaign put forward by the BC Construction Association (BCCA) and its Builders Code partners work to decrease worksite harassment by saying “don’t be a tool.” (Screenshot)

B.C. anti-harassment campaign says ‘Don’t be a tool’

In honour of BC Construction Month, a new campaign addresses worksite harassment

A new campaign put forward by the BC Construction Association (BCCA) and its Builders Code partners is telling workers, “don’t be a tool” in honour of BC Construction month.

The humorous campaign aims to address worksite bullying, hazing and harassment often seen on construction sites.

Part of the campaign includes short, animated videos of bullying situations described by tradespeople across B.C. The videos aim to help change the conversation in an industry that is 95 per cent male.

READ MORE:New role created to mediate on-site harassment for construction employers

“There’s no question that the 180,000 tradespeople in BC’s construction workforce will recognize the real-life situations that informed this campaign,” said Chris Atchison, President, BCCA in a statement. “Our industry is keen to be more diverse across all demographics including age and gender, and while most employees are well aware of the behaviour that’s expected of them by their employers, you could say we’re working to remove all doubt about what’s acceptable on a worksite.”

ALSO READ:Four per cent of Canadian women report being sexually harassed in the workplace

The #DontBeATool campaign will be shared across social media templates as a part o the Builders Code’s initiation to set a better baseline code of conduct at construction sites.

“Right now, there are so many campaigns competing for our attention around the themes of workplace conduct, sexual harassment and gender equality that we needed to create something that would break through all the clutter and get noticed,” said Morgan Tierney, Managing Partner of Rethink, the communications agency which created the campaign.

“Using our cartoon character ‘tools’ allows us to look at a serious problem through an exaggerated, lighthearted lens, making the whole issue more approachable.

To learn more you can visit builderscode.ca

vnc.editorial@blackpress.ca


Send a Tweet: @NicoleCrescenzi

Like us on Facebook  

Just Posted

Montrose seeks funding for age-friendly project

Council has committed $120,000 for renovations to facility

Rossland Legion supports youth activities

Legion members donate to Canadian Tire Jumpstart Program

Trail Sk8 Park Celebration

The all-wheel park is in a scenic location near the Gyro Park boat launch

Trail Major All Stars poised for provincial little league championship

Trail Major All Stars open BC Little League championships against Coquitlam in Vancouver on Saturday

Market and music tonight at Gyro Park

Grapevine: Local events from July 18 to July 24

Feds lowered poverty line, reducing the number of seniors in need: documents

Liberals introduced a poverty line that was below the prior low-income cutoff

Trudeau announces $79M investment for 118 more public transit buses across B.C.

Contributions from municipal to federal level to fund more buses in a bid to cut commutes

Justin Trudeau’s carbon footprint revealed in ranking of world leaders

Travel company ranks 15 world leaders’ foreign flight CO2 emissions

B.C. First Nation’s group using ads in Texas targeting company for fuel spill

The Heiltsuk Tribal Council has called out Kirby Corporation for the Nathan E. Stewart oil spill

B.C. woman wins record $2.1 million on casino slot machine

‘That night was so surreal … I wasn’t able to sleep or eat for the first two days,’ she said

West Kootenay U16 Rebels take home provincial gold

West Kootenay Rebels fastball team battle hard to win the BC U16C Fastball Championship

After B.C. dad’s death, Technical Safety BC wants changes to trampoline park rules

Jay Greenwood, 46, did ‘a series of acrobatic manoeuvres prior to a fall that caused serious injury and cardiac arrest’

$900M settlement reached in class action on sexual misconduct in Canadian military

After facing criticism, the government moved to begin settlement proceedings in early 2018

Tax take stays ahead of increased B.C. government spending

Tax revenue $2.1 billion higher than budget in 2018-19

Most Read