A new campaign put forward by the BC Construction Association (BCCA) and its Builders Code partners work to decrease worksite harassment by saying “don’t be a tool.” (Screenshot)

B.C. anti-harassment campaign says ‘Don’t be a tool’

In honour of BC Construction Month, a new campaign addresses worksite harassment

A new campaign put forward by the BC Construction Association (BCCA) and its Builders Code partners is telling workers, “don’t be a tool” in honour of BC Construction month.

The humorous campaign aims to address worksite bullying, hazing and harassment often seen on construction sites.

Part of the campaign includes short, animated videos of bullying situations described by tradespeople across B.C. The videos aim to help change the conversation in an industry that is 95 per cent male.

READ MORE:New role created to mediate on-site harassment for construction employers

“There’s no question that the 180,000 tradespeople in BC’s construction workforce will recognize the real-life situations that informed this campaign,” said Chris Atchison, President, BCCA in a statement. “Our industry is keen to be more diverse across all demographics including age and gender, and while most employees are well aware of the behaviour that’s expected of them by their employers, you could say we’re working to remove all doubt about what’s acceptable on a worksite.”

ALSO READ:Four per cent of Canadian women report being sexually harassed in the workplace

The #DontBeATool campaign will be shared across social media templates as a part o the Builders Code’s initiation to set a better baseline code of conduct at construction sites.

“Right now, there are so many campaigns competing for our attention around the themes of workplace conduct, sexual harassment and gender equality that we needed to create something that would break through all the clutter and get noticed,” said Morgan Tierney, Managing Partner of Rethink, the communications agency which created the campaign.

“Using our cartoon character ‘tools’ allows us to look at a serious problem through an exaggerated, lighthearted lens, making the whole issue more approachable.

To learn more you can visit builderscode.ca

vnc.editorial@blackpress.ca


Send a Tweet: @NicoleCrescenzi

Like us on Facebook  

Just Posted

Trail RCMP report on dog bite injury, alcohol-related calls

Greater Trail RCMP report on a dog bite injury and two alcohol-related calls

First response calls down in Greater Trail, vehicle fires and hazmat calls surge

Fire Chief Dan Derby released 2018 stats at a recent East End Services meeting

What you see …

If you have a recent photo to share, email it (large or actual) to editor@trailtimes.ca

Lead levels down in Trail, air quality up

Fall lead testing results revealed at THEC’s April 17 meeting at Trail City Hall

Birchbank Retirees hit the fairways

The first Masters Tournament was held at Birchbank Golf Course earlier this month

VIDEO: ‘Alarm bells’ raised by footage allegedly from B.C. pig farm, SPCA says

PETA released video Wednesday showing dead and injured piglets next to nursing piglets

Female real estate agents warned of suspicious man in Metro Vancouver

The man requests to see homes alone with the female agent, police say

Can you put your phone down for Mother’s Day?

#DiningMode campaign encourages people to leave the phone alone while eating

Horgan heckled as gas prices sit at record high, could go up more

Premier John Horgan blames refiners, not taxes

SPCA investigating after newborn kittens found in Vancouver dumpster

The kittens were found suffering from hypothermia and dehydration

‘B.C. cannot wait for action’: Top doctor urges province to decriminalize illicit drugs

Dr. Bonnie Henry says current approach in ‘war on drugs’ has criminalized and stigmatized drug users

Many teens don’t know they’re vaping nicotine, Health Canada finds

Canadian Tobacco, Alcohol and Drugs Survey finds youth unaware of nicotine product risk

B.C.’s largest Vaisakhi festival target of threatening Facebook post: Surrey RCMP

Police say they are investigating the posts on Facebook, after local MLA forwarded screenshots

Murder on B.C. property didn’t need to be disclosed before sale, court rules

Buyer had tried to break contract after learning a man with ties to crime had been murdered there

Most Read