(NUTRL Vodka/Instagram)

B.C.-based vodka maker apologizes for posting photo of teen with drink

NUTRL Vodka said they will ask for ID to confirm age before reposting photos on social media

A B.C.-based vodka company says it’s changing what it posts on social media, after it shared a customer’s photo of an underage drinker.

In an apology posted on Instagram, NUTRL Vodka said from now on, staff will only share photos sent via social media platforms of customers who are 25 or older.

The company, based out of Delta, is distills sugar-free, carb-free vodka soda drinks.

“It means you have to look at least 25 (or show ID proving your age, just like the liquor store!) if you want a pic shared on our social,” the company wrote.

The company said it only recently found out a photo of a 16-year-old boy holding one of their drinks had been posted to their social media sometime last year. The photo has since been taken down.

Although legal drinking age is 19 in B.C., the BC Liquor Board recommends the 25-year-old threshold.

The company’s new policy was generally welcomed by most of its followers, who have been using the hashtag #goodcall.


@ashwadhwani
ashley.wadhwani@bpdigital.ca

Like us on Facebook and follow us on Twitter.

Just Posted

Trail house fire under investigation

Regional District of Kootenay Boundary Fire Rescue responded early Monday

New head of library services at Trail Riverfront Centre

Samantha Murphy filled various positions at the Trail library over the past 5 years

St. Michael’s KIDS Care Centre and Little Saints kindergarten celebrated

Little Saints Junior Kindergarten will be ready to go this fall

Historic maps reveal obscure Arrow Lake place names

Place Names: Little-known Arrow Lakes names

A hint of NHL favoritism?

“There will certainly be lots of side stories, bottom stories, involved to draw my attention.”

QUIZ: Test your knowledge of Victoria Day

How much do you know about the monarch whose day we celebrate each May?

Take-home drug testing kits latest pilot to help curb B.C.’s overdose crisis

Researchers look to see if fentanyl testing could be a useful tool for those who use drugs alone

Facebook takes down anti-vaxxer page that used image of late Canadian girl

Facebook said that the social media company has disabled the anti-vaccination page

Search crews rescue kids, 6 and 7, stranded overnight on Coquitlam mountain

Father and two youngsters fall down a steep, treacherous cliff while hiking Burke Mountain

Raptors beat Bucks 118-112 in 2OT thriller

Leonard has 36 points as Toronto cuts Milwaukee’s series lead to 2-1

‘Teams that win are tight’: B.C. Lions search for chemistry at training camp

The Lions added more than 50 new faces over the off-season, from coaching staff to key players

Rescue crews suspend search for Okanagan kayaker missing for three days

71-year-old Zygmunt Janiewicz was reported missing Friday

B.C. VIEWS: Reality of our plastic recycling routine exposed

Turns out dear old China wasn’t doing such a great job

Carbon dioxide at highest levels for over 2.5 million years, expert warns of 100 years of disruption

CO2 levels rising rapidly, now higher than at any point in humanity’s history

Most Read