B.C. museum bites back at fast food giant

Greater Vernon Museum’s social media rant on McDonald’s advertisement gets noticed

Gabriel Newman was offended by the ad. So were other staff members at the Greater Vernon Museum and Archives.

Newman, the museum’s education coordinator, heard an ad on a Vernon radio station from fast food giant McDonald’s, saying spending $5 on a McDonald’s lunch was much better than spending $5 at a museum.

Newman posted his disgust with the ad on social media.

“I just think it was off-base,” said Newman. “We’re a non-profit organization. Don’t pick on non-profits.”

The advertisement – which was pulled by McDonald’s Canada late Thursday morning – featured a narrator saying you can get a museum tour for $5, followed by a woman playing a role of a museum tour guide and saying, ‘there were dinosaurs and then there weren’t. OK, then, exit through the gift shop.’

The narrator returns to inform listeners they could spend their $5 on a kid’s meal with a hamburger, fries and drink at participating restaurants.

Newman was interviewed by CBC Radio Thursday morning.

“I’m not sure what museum they (McDonald’s) were talking or thinking about,” he said. “I don’t think they’ve been to a museum.

“It implies that a museum is expensive, or a luxury item. I’m worried somebody that’s never been to a museum will think it’s out of their reach, and $5 really isn’t a lot.”

Related: MICHAELS: Bad McAd leaves a bad taste in my mouth

Part of the problem for Newman and the Greater Vernon Museum and Archives is the timing of this.

The ad came out the same week the museum started charging an admission fee for the first-time ever.

“It used to be admission by donation but now it’s $5,” said Newman. “But that’s good for all day.”

Numerous museums across the province shared in his outage of the ad.

“A museum is a place to learn about culture, history, traditions, and so much more. Comparing something like a $5 value meal to the value of education and intellectual growth is quite disheartening; however, we are encouraged to see that McDonald’s reacted so quickly in pulling this ad and apologizing to all Canadian museums,” wrote the Kelowna Museums Society.

Greater Vernon Museum and Archives is also working toward building a new facility. It houses an extensive history of the city and surrounding areas.

Just heard a McDonald's advertisement on 105.7 Sun FM Vernon inferring spending $5 at a museum was a waste of money when…

Posted by Greater Vernon Museum & Archives on Tuesday, January 9, 2018

The Canadian Museums Association (CMA) learned of the offending ad Wednesday and immediately contacted McDonald’s requesting the ad be removed. CMA also requested that McDonald’s consider beneficial ways to work with the museum sector.

McDonald’s Canada has apologized to Canadian museums.

Ben here in the office just got off the phone with McDonald's Canada's Communications team and has confirmed the ad in…

Posted by BC Museums Association on Thursday, January 11, 2018

To report a typo, email:
newstips@vernonmorningstar.com
.


@VernonNews
roger@vernonmorningstar.com

Like us on Facebook and follow us on Twitter.

Just Posted

Kootenay view from the top

Blue skies greeted those who ventured to the top of Granite Mountain

Trail cannabis shop gets green light from province

The Higher Path hopes to open doors in next couple of weeks

Man spotted with shotgun in East Trail leads to weapons discovery

RCMP recover numerous weapons and stolen items after search on Fifth Ave.

Smoke Eaters make big move between the pipes, sign WHL goaltender with Trail ties

Trail Smoke Eaters add WHL goaltender, Donovan Buskey, to line up at trade deadline

Butterflies for Rossland brother and sister duo heading to world ski championships

Remi and Jasmine Drolet will represent Canada in Finland

VIDEO: Car flies across median, flips over edge of B.C. overpass

Dash cam footage shows vehicle speeding across Brunette Avenue overpass in Coquitlam

Indigenous energy summit includes session on pipeline ownership options

Steven Saddleback of the Indian Resource Council says a session will feature presentations on financing models

Japanese grand champion Kisenosato retires from sumo

The 32-year-old Kisenosato was the first Japanese-born wrestler in 19 years to gain promotion to sumo’s highest rank

UPDATE: Accused B.C. high school killer found fit to stand trial

Gabriel Klein is accused in the 2016 stabbing death of Letisha Reimer at Abbotsford Senior Secondary

Right-wing, neo-Nazi, white supremacist groups an increasing concern: Goodale

Ten people died in April 2018 when Alek Minassian allegedly drove a rental van down the busy stretch in Toronto

Canadian stock exchanges to conduct lottery for ‘POT’ ticker amid high demand

The symbol became available after fertilizer Potash Corp. officially merged with Agrium Inc. in early 2018

Millennial Money: Don’t let Instagram envy get you into debt

A full 48 per cent of U.S. households have credit card debt

Jury debates fate of man accused of killing 12-year-old B.C. girl 40 years ago

Police allege Garry Handlen told a cop how he abducted, sexually assaulted and strangled Monica Jack in May 1978

Most Read