Beyond Meat, an American veggie burger company, has caught the attention of Canadian beef producers. (Black Press Media files)

Canada well-positioned to benefit from non-meat alternatives: Beyond Meat founder

The burger patties and sausages of the Californian company that are made from plant proteins have stormed the market

The transition from animal meat to plant-based alternatives will unleash a new era of agricultural productivity and Canada is well-positioned to benefit, Beyond Meat founder Ethan Brown said Tuesday.

The burger patties and sausages of the Californian company that are made from plant proteins have stormed the market, and even the stock market since the company’s listing last month on the Nasdaq composite.

Beyond Meat sells products made from peas, canola oil, mung beans and rice protein that contain no soy, gluten or genetically modified foods.

Brown took part in a discussion on “The Next Agri-Food Revolution” at the Montreal Conference of the International Economic Forum of the Americas.

In addition to the health benefits of his products, he believes that if water and farmland can be used to grow vegetables and other plant foods, the amount of food for human consumption will be exponential.

He pointed to a study indicating that a plant-based burger requires 99 per cent less water and 93 per cent less arable land to produce, not to mention reducing greenhouse gas emissions.

Canada can take advantage of this windfall, he said, citing the provinces of Manitoba and Saskatchewan, where farmland is vast.

There are so many possibilities with the food products used by Beyond Meat, including yellow peas and mustard seeds.

“You have the ability to grow them in abundance,” said Brown, whose father teaches at the Faculty of Agriculture and Environmental Sciences at McGill University.

In Canada, the A&W fast food chain offers a hamburger containing a Beyond Meat patty, which is now available in many grocery stores.

Not wanting to be left behind, Tim Hortons has begun testing three new Beyond Meat lunch sandwiches and could distribute them across Canada by the end of the summer.

READ MORE: Beyond Meat goes public as sales of plant-based meats rise

READ MORE: Fast food chains look to capitalize on vegetarian, vegan trend

The Canadian Press


Like us on Facebook and follow us on Twitter.

Just Posted

Trail celebrates National Indigenous Peoples Day

World renowned hoop dancer entertains hundreds at Gyro Park on Sunday

Renowned hoop dance artist performs in Trail park, Sunday

Indigenous Peoples Day welcomes James Jones to Trail; performance at 1 p.m.

Rossland Neighbourhoods, Part 2

Place Names: Misaligned streets frustrated city engineer

Chinese Consul General visits Trail

Consul General TONG Xiaoling had dinner at Ace of Taste on Wednesday

Heads up, softball tourney at Haley Park

Trail Girls Softball Association hosting the U12C Regionals for District 10

Protesters rally in Victoria over newly approved Trans Mountain pipeline

The Still No Consent! No Trans Mountain! 20 kilometre march will end at Island View Beach

Wildfire burning in coastal forest

A fire beside the Sea to Sky Highway is burning up a steep slope

PHOTOS: Event marks one year since soccer team rescued from Thai cave

Nine players and coach took part in marathon and bike event to help improve conditions at cave

Rock climber dies after fall at Stawamus Chief in Squamish

The man had fallen about 30 metres while climbing in the Grand Wall area

Five B.C. students taken to hospital after playing with vaping device

School district said students were taken to hospital ‘out of an abundance of caution’

Being a pot dealer is not what it used to be

Sunday Big Read: the business of selling marijuana in B.C. is a slow bureaucratic slog

VIDEO: Two more pride flags have been stolen from Langley woman

Lisa Ebenal was “angry” and “fed up” after the latest theft. Then people started showing suppport

B.C. couple who has raised 58 children turns to community amid cancer diagnosis

Family who raised, fostered and adopted many kids hoping to gain some precious together time to fight cancer

Canucks acquire forward J.T. Miller from Lightning

J.T. Miller, 26, had 13 goals and 34 assists for the Lightning last season

Most Read