Explore your Trail: Trail Times partners with chamber on new official community guide

The chamber is enticing visitors and locals to “Explore Your Trail” this year with a new official community guide available now.

The chamber is enticing not only visitors but also locals to “Explore Your Trail” this year with a new official community guide available now.

The glossy magazine, a partnership between the Trail & District Chamber of Commerce and Trail Times, is a great resource for both locals and tourists. In addition to its local distribution, the guide is being distributed to visitor centres within B.C. and elsewhere in the Kootenays, Okanagan and northern United States.

Chamber executive director Norm Casler is pleased that the guide is making its rounds locally.

“I think for everyone who lives around here it will be a good reminder of just how amazing our community is,” he said. “We have found that so many of us locals tend to take things for granted and we seem to forget about all the great things about Greater Trail (Trail, Warfield, Rossland, Montrose, Fruitvale, electoral Area A and Area B).”

The 2014 guide offers editorial content that covers what to see and do, the history, local trails to hit up and an events calendar.

It also provides a comprehensive list of accommodation and food and beverage facilities packaged in a colourful spread of pictures that depict the beauty of the area.

“We wanted to get everything into one guide this year, rather than handing out a handful of different brochures every time a visitor or local came in,” said Casler, who added what better way to get the job done than to join forces with a company that knows how to print and move product.

Black Press, which publishes the Trail Times, produces over 150 newspapers in Alberta, Washington, Ohio and Hawaii, with the majority published in British Columbia.

Chuck Bennett, Group Publisher for Black Press in the Kootenays, said working together with the chamber was a great fit for both organizations.

“Working with Norm and his team was a really great experience,” said Bennett. “We are really proud of this guide and proud of what we were able to accomplish with this partnership.

“We produce a lot of visitor’s guides across the province, including Nelson, Castlegar, Grand Forks and Greenwood, so when this opportunity surfaced we knew that with the chamber we could collaborate to produce a real quality magazine. We think that is exactly what we have done here.”

A copy can be picked up at the Trail Visitor Centre (above TD Canada Trust at 200-199 Bay Ave.) or viewed online at www.trailchamber.bc.ca.