A spokeswoman for Tim Hortons says its restaurants won’t be selling a new Barbie made in collaboration with the coffee chain until both Black and white versions of the hockey-themed dolls, seen in an undated handout photo, are available. THE CANADIAN PRESS/HO-Tim Hortons, *MANDATORY CREDIT*

Tim Hortons delays hockey Barbie roll out to rush production of Black doll

Currently, stores are selling the white version of the doll

Barbie is getting ready to hit the hockey rink with an assist from Tim Hortons.

But the coffee chain’s locations won’t be selling the pint-sized plastic hockey players until both Black and white versions of the doll are available, a spokeswoman said Tuesday.

Solange Bernard, head of marketing communications, said Tim Hortons started working with Mattel last year to roll out a hockey-themed Barbie as part of a charitable initiative aimed at getting girls involved in the sport.

Bernard said the plan was originally to launch one doll, but amid protests against anti-Black racism in recent months, Tim Hortons decided to push back the launch to make the product more diverse.

Tim Hortons worked with Mattel to rush the production of a Black version of the Barbie doll, Bernard said.

Currently, stores are selling the white version of the doll, which comes with a Tim Hortons jersey, helmet and hockey stick. The Black doll is still being manufactured, Bernard said.

A Mattel spokesperson said in a statement that the toy maker is committed to ensuring that the “diversity in this line is fully represented” and plans to expand its retail offerings this fall.

Bernard said both versions of the doll will be available for purchase at Tim Hortons restaurants in November.

The proceeds are to be donated to a Hockey Canada Foundation initiative aimed at getting girls on the ice, she said.

READ MORE: ‘The data is bad’: Black and racialized Canadians lacking on boards, study finds

The Canadian Press


Like us on Facebook and follow us on Twitter.

Want to support local journalism during the pandemic? Make a donation here.

DiversityGames and ToysTim Hortons

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Work before play

The playground at Gyro Park in East Trail is slayed to reopen in October

Restoring Madonna

The statue sits in the Colombo Lodge Piazza in the City of Trail Gulch

Fruitvale hosts well-attended middle school forum

Fruitvale council hosted their public forum Sept. 12 on their master plan for the middle school

New City of Trail bylaw officer

Calvin Heighton joined the municipal team at the end of August

Lab work a test of patience in Trail

Letter to the Editor from Linda Grandbois, Trail

B.C. reports 96 new COVID-19 cases, one hospital outbreak

61 people in hospital as summer ends with election

‘Unprecedented’ coalition demands end to B.C. salmon farms

First Nations, commercial fishermen among group calling for action on Cohen recommendations

Earthquake off coast of Washington recorded at 4.1 magnitude

The quake was recorded at a depth of 10 kilometres

B.C.’s top doctor says she’s received abuse, death threats during COVID-19 response

Henry has become a national figure during her time leading B.C.’s response to the COVID-19 pandemic

Is it time to start thinking about greener ways to package cannabis?

Packaging suppliers are still figuring eco-friendly and affordable packaging options that fit the mandates of Cannabis Regulations

Join Black Press Media and Do Some Good

Pay it Forward program supports local businesses in their community giving

BC Liberals must change gears from election cynicism, focus on the issues: UBC professors

COVID-19 response and recovery is likely to dominate platforms

B.C. could be without a new leader for multiple weeks after Election Day: officials

More than 20K mail-in voting packages were requested within a day of B.C. election being called

Vancouver Island sailor stranded in U.S. hospital after suffering massive stroke at sea

Oak Bay man was attempting to circumnavigate the world solo

Most Read