Rossland’s Red Mountain Resort tops poll

Toronto Sun ranks best ski destinations for advanced skiers

Rossland’s Red Mountain Resort continues to kindle kudos from national press.

The Toronto Sun released a poll last week that ranked Red as one of the top 10 ski resorts in the world and the best destination for advanced skiers.

“We don’t spend ad dollars in large newspapers so we were pretty excited to learn that last week the Toronto Sun ranked Red one of the top 10 ski resorts in the world,” said Red spokesman Mikka Hakkola in a release.

The poll rated the ski hills based on beginner, intermediate, advanced and all-around best resort, from the friendly slopes of Geilo, Norway to the sprawling, 100-lift, 10,000 hectare Val d’Isere ski resort in France.

“Deep in the Kootenay Mountains of British Columbia lies Red Mountain, a resort with backwoods charm that is praised by Ski Canada Magazine and Frommer’s as among the best resorts in North America. It has beginner slopes but this is a resort for the grown-ups,” wrote the Sun.

The Lake Louise Mountain Resort is the only other Canadian resort to make the list, while U.S. slopes include Jackson Hole, Wyo. as one of the best for advanced skiers and Killington, Vt. in the top three for beginners.

Tourism Rossland actively recruits major media outlets to promote the hill and the city, but this one came out of nowhere, says tourism director Deanne Steven.

“That wasn’t one I had worked on at all, but I was delighted to see it.”

Steven spends much of the winter promoting Rossland and Red as a package, and this year has a number of media lined up including Skiing Magazine and, in partnership with Tourism B.C., a U.K. media group is visiting in February as part of a “Powder-Highway” trip.

“All this kind of exposure is way better . . . we spend a lot more time and effort on media hosting than we do on buying ads just because it’s so much more credible as a news source.”

The strategy seems to work as accolades also poured in from Ski Canada Magazine that rated it “The Best Place to Get Lost,” “The Best New Playground” (with more than 120 hectares of off-piste terrain freshly gladed on Grey Mountain), the “Best New Lodge” and “Best Ski-Bum Town.”

Plugging the Golden City as, “Home of the original ski bum, Olaus Jeldness, Rossland is celebrating more than 113 years of skiing and – living to ski.”

Indeed, the nearly 90 runs stretched across two mountains with 1,700 skiable acres, 880 metres of vertical terrain, and a burgeoning cat-skiing operation offers diversity and thrills that will keep skiers occupied for days.

Additionally, Steven attributes much of the exposure to Red’s exceptional value, history and charm.

“One of the selling features that I am always really pleased with is that we have a good range of products, we have something for the backpacker all the way up to the very luxurious skier,” said Steven. “We are not a big-box resort and we never will be.”





Just Posted

The KBRH Gratitude Mural by Tyler Toews was unveiled at Kootenay Boundary Regional Hospital on June 9. L-R: Kala Draney, third year med student, Dr. Scot Mountain, Diane Shendruk from IH, Dr. Carolyn Stark, Dr. Sue Benzer, Dr. Kristen Edge, James Brotherhood, Dr. Dennis Small, and Dr. Sue Babensee. Photo: Submitted
Kootenay Boundary doctors offer a healthy dose of goodness with Gratitude Mural

Its red ribbon is in the shape of a heart rising above a Kootenay Boundary mountain scene

A cougar, or cougars, went on a killing rampage at a small Fruitvale farm. Photo: Thomas S. on Unsplash
Cougar euthanized after taking out small animal farm in Fruitvale

Wildlife interactions, poachers or polluters should be reported to RAPP at 1.877.952.7277

The Trail Smoke Eaters will open the 2021 season on Oct. 8 against the Cranbrook Bucks in Cranbrook, and will have their home opener the next night against the same Bucks. Photo: Jack Murray
BC Hockey League announces 54-game schedule to begin in October

Trail Smoke Eaters open season with home-and-home series versus Cranbrook Bucks

“The Spirit of Family” enhances the Beaver Valley both in the daytime and at night. Photo: Submitted
Family sculpture installed at the Fruitvale Memorial Hall

Locals are encouraged to swing by Fruitvale Memorial Hall to take a… Continue reading

In 1927, swimmers enjoyed a day in the water at the CGIT and CSET Camp in Summerland. While none of the people in this photograph have smart phones, there is some debate about whether a beach image from the United Kingdom in 1943 shows a man using a smart phone. (Photograph courtesy of the Summerland Museum)
COLUMN: The mystery of the time-travelling tourist

Was the man in a 1943 photograph checking his smart phone?

The border crossing on Highway 11 in Abbotsford heading south (file)
VIDEO: Western premiers call for clarity, timelines on international travel, reopening rules

Trudeau has called Thursday meeting, premiers say they expect to leave that meeting with a plan

St. Joseph's Mission site is located about six kilometres from Williams Lake First Nation. (Photo submitted)
Williams Lake First Nation to search residential school site for unmarked graves

St. Joseph’s Mission Indian Residential School operated from 1886 to 1981

Tuesday’s Lotto Max draw went unclaimed. (Photo courtesy of BCLC)
Tuesday’s Lotto Max draw went unclaimed. (Photo courtesy of BCLC)
Lotto Max jackpot goes unclaimed again

42 of the 64 Maxmillion prizes of $1 million were won, the majority were sold in Ontario

FILE - This July 6, 2017 file photo shows prescription drugs in a glass flask at the state crime lab in Taylorsville, Utah. (AP Photo/Rick Bowmer, File)
Contaminants in generic drugs may cause long-term harm to DNA: B.C. researcher

Scientist says findings suggest high volume overseas facilities require strict regulation

Restaurant patrons enjoy the weather on a patio in Vancouver, B.C., on April 5, 2021. THE CANADIAN PRESS/Jonathan Hayward
Labour shortages, closed borders major obstacles to B.C. restaurant, tourism restarts

Industry expert says it won’t start to recover until international travellers can visit

(Black Press Media file)
Dirty money: Canadian currency the most germ-filled in the world, survey suggests

Canadian plastic currency was found to contain 209 bacterial cultures

(pixabay file shot)
B.C. ombudsperson labels youth confinement in jail ‘unsafe,’ calls for changes

Review states a maximum of 22 hours for youth, aged 12 from to 17, to be placed in solitary

Grace (left), a caribou that was born in a maternal pen north of Revelstoke, is alive and well said the province. It appears she even has a calf. Maternity pens aim to increase caribou calf survival by protecting them from predation until they are older and less vulnerable. (Contributed)
For the first time in years, caribou numbers increasing near Revelstoke

North herd growing but south herd still concerning

Most Read