Forever 21 was the target of anger on Twitter this week after sending diet bars with online orders. The company was accused of targeting their customers who’d ordered from the brand’s plus-sized collection. (Photo by Mike Mozart/Flicker)

Customers voice outrage after Forever 21 sends diet bars out with online orders

The clothing company sent Atkins diet bar samples with online orders packages

The clothing store Forever 21 received an outpouring of hate on social media this week after many Twitter users spoke out after finding Atkins diet bar samples in their online order packages.

Many of the tweets included photos of the unsolicited lemon flavoured bar. It’s packaging boasted that it contained one gram of sugar and that it the bar suits a “low carb lifestyle.”

Initially the clothing brand was accused of targeting their customers who’d ordered from the brand’s plus-sized collection.

One person who received the diet bar said they’d ordered new jeans from the plus-size collection as they’d gone down from a size 24 to an 18. They were shocked to have received the diet bar with their order.

“What are you trying to Tell me Forever 21?” @MissGirlGames asked in their tweet. “Do you give these to non-plus size women as well?”

Not everyone found an issue with the diet bar samples. Some came to the clothing company’s defence and pointed out that they’d received the diet bar with their online orders from Forever 21’s other collections too.

One Twitter user, @TheNailasaurus, replied to @PinkMiggitKat’s angry tweet and said that while they don’t agree with the company soliciting diet bars, they don’t think the outrage was warranted.

“Obviously this brand has paid for this legit form of marketing for their product to go in every F21 order. It has zero to do with what size clothes you ordered,” said @TheNailasaurus.

@PinkMiggitKat responded saying that no matter the intention, the bars shouldn’t have been sent with clothing as it could have a negative effect on people with eating disorders.

Others agreed that the diet bars could have a harmful effect on those who received them.

“[It’s] completely catching customers off guard with [a] distasteful implied message to lose weight,” wrote @bronze_bombSHEL in a tweet.

Forever 21 issued a statement later in the week saying that the bars were indeed sent with all orders, not just those form the plus-size collection. The company occasionally sends “free test products” from third party companies to their customers, they wrote in the statement.

Twitter user @bitchenboutique tweeted that the company saying the bars were sent to everyone doesn’t regulate the situation because they feel it sounds like the company is saying everyone needs to lose weight.

The company’s statement went on to say the bars won’t be sent out anymore and that sending them was an “oversight.”

“We sincerely apologize for any offence this may have caused,” they wrote.


@devonscarlett
devon.bidal@saanichnews.com

Like us on Facebook and follow us on Twitter.

Just Posted

Schroder pitches Team Canada to win over Dominican

Greater Trail native leads Team Canada to opening game win at Pan Am women’s baseball tournament

Keep motorized vehicles off Trans-Canada Trail

Government considers allowing off-road vehicles on Trans Canada Trail

West Kootenay EcoSociety opens new office in downtown Trail

Located on Eldorado Street, the new site opened last week

Tell the Times

Web Poll: Based on a popular news story locally or beyond

Ambitious plan to expand Salmo came to naught

Place Names: Salmo and Slocan neighbourhoods

QUIZ: How much do you remember about Woodstock?

Weekend music festival in Bethel, New York, was held 50 years ago

U16 B.C. fastpitch team named national champs

Girls went undefeated at national tournament in Calgary

Advocates ‘internationalize’ the fight to free Raif Badawi from Saudi prison

Raif Badawi was arrested on June 17, 2012, and was later sentenced to 1,000 lashes and 10 years in jail for his online criticism of Saudi clerics

Canadian entrepreneurs turning beer byproduct into bread, cookies and profits

Some breweries turn to entrepreneurs looking to turn spent grain into treats for people and their pets

Canada ‘disappointed’ terror suspect’s British citizenship revoked

Jack Letts, who was dubbed “Jihadi Jack” by the U.K. media, has been detained in a Kurdish prison for about two years

Chrystia Freeland condemns violence in Hong Kong, backs right to peaceful assembly

There have been months of protests in the semi-autonomous region

Most Read