Pink Shirt Day campaign urges Canadians to ‘Lift Each Other Up’

Annual anti-bullying effort returns Wednesday, Feb. 26

Pink Shirt Day is Feb. 26.

Whether it’s rose, bubble gum or flamingo, the power of pink is once again on display.

Today (Wednesday, Feb. 26) marks Pink Shirt Day, a date when each year Canadians are asked to take a stand against bullying – and to make that stance public by including an article of pink clothing in their ensemble.

Each February, the national movement sees thousands of Canadians wear pink to show their support for safe and inclusive schools, workplaces and communities, according to a release from London Drugs, the campaign’s retail sponsor. This year’s theme, “Lift Each Other Up” reflects the origins of Pink Shirt Day, which began in Eastern Canada 13 years ago.

In 2007, two Nova Scotia students took action after witnessing a younger student being bullied for wearing a pink shirt to school. The students bought 50 pink T-shirts and encouraged schoolmates to wear them and send a powerful message of solidarity to the bully.

Since 2008, through the sale of the shirts, $1.5 million has been raised for a number of anti-bully programs, including Kids Help Phone, KidSafe Project and Boys and Girls Clubs of Western Canada.

According to pinkshirtday.ca, one in five kids is affected by bullying and last year, more than 59,000 youth were impacted by Pink Shirt Day-funded programs.

“We want to encourage every Western Canadian to share the positive message of Pink Shirt Day this year,” said Clint Mahlman, London Drugs president and COO.

This year’s T-shirts, which feature a rocket ship blasting off and the phrase “Lift Each Other Up,” are now available at all London Drugs locations across Western Canada in youth or adult sizes.

Net proceeds are distributed through CKNW Kids’ Fund to support youth anti-bullying programs across B.C., Alberta, Saskatchewan and Manitoba. Sales from shirts are donated to community programs in each provincial market for community programs that include anti-bullying initiatives.

Check out last year’s Pink Shirt Day event at the B.C. Legislature:

Like us on Facebook and follow us on Twitter.

Pink Shirt Day

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Trail medical lab makes changes amid pandemic

Rossland and Salmo clinics are not seeing immunocompromised or suspect/symptomatic patients.

Selkirk College gives back during COVID-19 crisis

Staff have been delivering grocery items and medical supplies to those in need during pandemic

Cominco, West Kootenay Power, perpetuated in place names

Place Names: Consolidated Mining and Smelting (CM&S) became Cominco, then Teck-Cominco, then Teck

Reminder to boarders, Trail Sk8Park is closed

Trail bylaw enforcement regularly patrols city playgrounds and parks

Castlegar hospice director says COVID-19 measures make serving the dying heartbreaking

Social distancing brings big challenges to offering support

VIDEO: ‘Used gloves and masks go in the garbage,’ says irked B.C. mayor

Health officials have said single-use gloves won’t do much to curb the spread of COVID-19

General exposure to public low after inmate tests positive for COVID-19: Interior Health

The Okanagan Correctional Centre inmate is receiving appropriate care

Sex workers face new risks during COVID-19 pandemic

‘Desperation has kicked in’ for vulnerable, undocumented workers unable to access help

Unclear if Cowichan couple refusing to self-isolate will face penalty

No fines or charges have been laid to date, including Cowichan couple who won’t self isolate

COVID-19: Postponed surgeries will be done, B.C. health minister says

Contract with private surgical clinic to help clear backlog

Black Press Media ad sparks discussion about value of community newspapers

White Rock resident hopes front-page note shines light on revenue loss during COVID-19 crisis

Don’t stop going to the doctor, just do it virtually: B.C. association

Doctors encourage patients to access telephone, online visits

Businesses advised to prepare for federal, B.C. COVID-19 assistance

Canada Revenue Agency portal expected to open next week

Most Read