BC Place stadium had a major refit done after hosting opening and closing ceremonies for the 2010 Winter Olympics. (Ryan Adams/Wikimedia Commons)

Province putting B.C. Place naming rights back on market

Deal with Telus mysteriously died under B.C. Liberal government

The B.C. government has approved a plan to seek bids for the naming rights to B.C. Place, looking to restart a plan by the previous B.C. government that led to a deal with Telus Corp. for the downtown Vancouver landmark being scuttled.

“This naming rights sponsorship opportunity will make more funds available for government to improve the services that British Columbians count on,” Tourism Minister Lisa Beare said Monday.

BC Place naming rights were almost sold in 2012, but a $40 million deal with Telus was abruptly scrapped by then-tourism minister Pat Bell. When questioned about the decision, which left the telecommunications company preparing plans and signs to rebrand the domed stadium, Bell said he considered the name B.C. Place to be “iconic” and worthy of preserving.

The costly renovation and retractable roof have been a political target for years, and the revenue from a naming deal is attractive again.

“B.C. Place is a vibrant, world-class facility, and is one of only a few venues of this size and profile in North America yet to capitalize on this valuable type of revenue opportunity,” said Ian Aikenhead, chair of The B.C. Pavilion Corporation, the provincial Crown agency that was set up for Expo 86.

RELATED: B.C. Place pulled from 2026 World Cup soccer bid

B.C. Place was last in the news when the NDP government pulled out a joint North American bid for the 2026 World Cup of soccer, citing unknown upgrade costs that could include a natural grass field.

Premier John Horgan said in June 2018 he wasn’t prepared to sign a “blank cheque” for FIFA, the international soccer governing body.

In addition to serving as home field for the B.C. Lions football team and Vancouver Whitecaps FC of Major League Soccer, B.C. Place hosts Canada Sevens rugby, concerts and trade shows.

Organizations have until May 15 to submit bids for the naming rights on BC Bid, the province’s facility for public sector contract offers.


@tomfletcherbc
tfletcher@blackpress.ca

Like us on Facebook and follow us on Twitter.

Just Posted

Waste not: Trail brewery leftovers feed the local food chain

Spent grains from the Trail Beer Refinery are donated to local farmers and growers, none go to waste

Rural dividend grants awarded in Kootenay West

Kootenay West MLA Katrine Conroy made the grant announcements in Trail on Thursday

44 Engineer Squadron welcomes new commander

Trail Armoury welcomes Major Nils French, a Rossland native

Easter Egg Hunt, Saturday at Trail mall

Grapevine: List of events in the Trail area for the week of April 18 to April 24

Kootenay economy looking good

Castlegar District Economic Development hosted the State of the Kootenays: An Economic Update

It was no Kentucky Derby: B.C. girls host foot-long snail race

Two Grade 3 students in White Rock put four snails to the test in a hotly-contested street race

Should B.C. lower speed limits on side roads to 30 km/h?

Vancouver city councillor wants to decrease speed limits along neighbourhood side roads

Lawsuit eyed over union-only raise for B.C. community care workers

‘Low-wage redress’ leaves 17,000 employees out, employers say

Landlord of alleged Okanagan shooter recounts deadly day

Tony Friesen was working in one of the units of his Penticton building when he heard shots

B.C. RCMP arrest foreign national in connection to airport thefts

A woman, 60, is being held in police custody as Richmond RCMP investigate

Police pursue pesky porker on Vancouver Island

‘This was allegedly not the pig’s first escape’

Westjet tries again to dismiss proposed class-action lawsuit alleging discrimination

Former flight attendant claims airline broke contractual promise to create harassment-free workplace

Man airlifted to hospital after apparent hunting incident in East Kootenay

The man was in stable condition when he was flown out of Fairmont Hot Springs to a Calgary hospital

Police probe eight fires set at B.C. elementary school

Nanaimo RCMP say fires appear to have been set intentionally

Most Read