A fan takes a photo of a band at a live concert. Photo by Terry Farrell

A fan takes a photo of a band at a live concert. Photo by Terry Farrell

Music industry feeling the effects of COVID-19 pandemic

Musicians, promoters and producers alike all reeling from cancellations, venue bans

The coronavirus disease 2019 (COVID-19) has affected virtually every industry in one way or another, and in that regard, the music industry is no different.

In fact, for the budding musicians still growing their portfolio and fan-base, the effects can be – and for some, already have been – devastating.

RELATED: Province bans large gatherings in battle against COVID-19

Vancouver Island MusicFest executive director Doug Cox is not only a concert promoter, but also a touring musician, as well as a record producer. He is experiencing the effects from all sides.

His scheduled tour with singer-songwriter Linda McRae that included shows in Washington, Oregon, B.C. and Alberta was cancelled mere hours after he spoke to Black Press.

“We just cancelled our entire tour due to Linda’s concerns over self-imposed quarantine,” he texted, shortly after a phone interview. “This included dates in Washington, Oregon, BC and Alberta – and I just lost a two-week recording project as a producer… someone who was coming to Courtenay from Argentina to record at my studio has the same concerns.”

Cox is no longer a full-time touring musician, but he empathizes with those who make their living playing the circuit venues. He said had this crisis happened 20 years ago, when he was on the road for eight months of the year, it would have been disastrous.

“It would have wiped me out, for sure,” he said. “It’s not only going to be devastating to musicians who are dependant on that money coming in, but if you are planning on making money on a tour, you’ve already put out a lot of money to book that tour… everything from updating your website to sending out press kits, phone bills, advertising… there’s a huge amount of money that goes out up front and a lot of that will never be recovered.”

In addition to the gigs, there are music conferences, where much of the networking is done.

“That’s where a lot of these artists get their work from; things like the Juno Awards, the Canadian Folk Music Awards have both been cancelled, and the [networking] that is done there is huge.”

And it’s not just the musicians. Cox said a lot of the venues will be hit hard as well.

“A lot of them operate day-by-day in terms of keeping their doors open. If they have to close down for two or three weeks, that’s saying good-bye to their staff, not having money to pay their bills… a lot of them are just going to give up, at this point in time.”

As Vancouver Island MusicFest is still a few months away (July 10-12), Cox is expecting the festival to go ahead. But he has had to postpone some of the ongoing concert series shows.

“We had to postpone both the John McLachlan Trio show (March 20) and the Irish Mythen show (March 28).”

Trent Freeman of the Juno Award-winning string quartet The Fretless said they just cancelled a handful of shows.

“So far we’ve had a tour of four shows [cancelled],” he said via phone from Toronto. “We’ve also had a couple of shows postponed. And we are looking at our April tour, which starts in Calgary and goes all the way to [Vancouver Island] – hopefully that one still goes on.

“At this point, we are looking week by week. There is already some stuff for the middle of May that has been cancelled, but that’s a rare case.”

Freeman said with the changes in the way consumers get their music these days, live shows are the only way for many musicians to make a living.

“I think every touring musician in my community is, if not affected, certainly concerned, about how long this will last,” he said. “Touring is sort of the last component that hasn’t been decimated by the lack of foresight within the music industry. Going out to play shows is … the most sustainable way to make a living now for sure.”

Freeman said while this is a big blow to the entire industry, he’s confident the majority of his peers will prevail.

“I do want to say all the artists I know are so creative – they wouldn’t really be able to make a living in the music industry without being so creative. Within the industry, especially in the circles I am in, there’s no obvious and easy path to income – it’s not like any other kind of job. We are always finding ways to adapt. So we will figure out another creative way [to get past this].”



terry.farrell@blackpress.ca

Like us on Facebook and follow us on Twitter

CoronavirusMusic

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Serge Pasquali delivers a stone at Trail Retirees Curling. Photo: submitted.
Trail Retiree Curling: Team Pasquali holds off Noble

Trail Retiree Curling Club started up its second session last week

Unscripted backyard performances often provide the best entertainment in the world, as Jim Merritt can attest to. Photo: Jim Merritt
What you see …

If you have a recent photo to share email it large or actual size to editor@trailtimes.ca

The Rossland Winter Carnival (pre-pandemic) is a brilliant reflection of its ski culture and why Rossland was named one of the 10 Best Ski Towns in North America. Photo: Jim Bailey
Q&A with Tourism Rossland and Top Ski Town ranking

Tourism Rossland from USA Today’s Top 10 Ski Town ranking

A woman wearing a face mask to curb the spread of COVID-19 uses walking sticks while walking up a hill, in New Westminster, B.C., on Sunday, November 29, 2020. THE CANADIAN PRESS/Darryl Dyck
Interior Health reports 83 more COVID-19 infections overnight

46 cases are now associated with a COVID-19 community cluster in Revelstoke

A tongue-in-cheek message about wearing a face mask to curb the spread of COVID-19 on a sign outside a church near Royal Columbia Hospital, in New Westminster, B.C., on Sunday, Nov. 29, 2020. THE CANADIAN PRESS/Darryl Dyck
B.C.’s COVID-19 infection count climbs back up to 656

20 more people in hospital, active cases still rising

The Walking Curriculum gets students outside and connecting with nature. (Amanda Peterson/Special to S.F. Examiner)
‘Walking Curriculum’ crafted by SFU professor surges in popularity

The outdoor curriculum encourages students to connect with the natural world

Interior Health said its new toll-free line will help people connect to health-care services. (File)
Interior Health expands toll-free line to improve access to community care

By calling1-800-707-8550, people can be connected to several health-care services

THE CANADIAN PRESS/Nathan Denette
B.C. researchers launch study to test kids, young adults for COVID-19 antibodies

Kids and youth can often be asymptomatic carriers of the novel coronavirus

A sign is seen this past summer outside the Yunesit’in Government office west of Williams Lake reminding visitors and members to stay safe amid the COVID-19 pandemic. (Rebecca Dyok photo)
B.C. First Nation leaders await privacy commissioner decision on COVID-19 information

Release of life-saving data cannot wait, says coalition of First Nations

MLA Jennifer Whiteside is B.C.’s new minister of education. She is speaking out against Chilliwack school trustee Barry Neufeld and asking him to resign. (Black Press)
New education minister calls on Chilliwack trustee to resign

Whiteside echoes former minister’s promise to look at options to remove Barry Neufeld

Peter Beckett. ~ File photo
Supreme Court of Canada to decide if it will hear appeal in 2010 wife murder trial

Peter Beckett has stood trial twice for murder in connection with the death of his wife, Laura Letts-Beckett

Most Read