Logo

Hoping for broader support and better days ahead for tourism sector

There is no sugar coating the fact that 2020 has been an incredibly difficult year for businesses that are the lifeblood of our tourism industry.

For many, it’s been a year in which they have simply tried to keep their heads above water while watching the collapse of the visitor economy and hoping for some semblance of normalcy and viability in 2021.

The BC Regional Tourism Secretariat (BCRTS) and its five regional tourism associations represent more than 8,000 tourism-related businesses which include everything from adventure tourism operators, restaurants, accommodators, to campground operators and artists.

The regional associations have a unique and decades-long relationship with tourism businesses at a grass-roots level and have established themselves as a trusted advisor.

The relationship proved invaluable during provincial wildfire and flooding events in 2017 and 2018.

Our Associations proved to be the only organizations that could conduct region-wide research and provide quantifiable data on the impact to operators, which in turn informed government policy and funding decisions.

Anthony Everett. Photo: LinkedIn

Anthony Everett. Photo: LinkedIn

In 2020, a crisis of a different kind emerged in the form of COVID-19, and again, because of the unique relationship with operators from a grassroots perspective, the BCRTS and its regional associations once again assumed an important role.

At the onset of the pandemic, the role we traditionally play as a destination management advisor shifted to one of pandemic support, response and advocacy.

Over the last several months, regional associations have worked with tourism businesses to help them adapt and respond to evolving health guidelines and collect important research that has helped inform the development of recommendations and decision-making of government.

The BCRTS also established the BC Tourism Resiliency Network, to more formally support providers and through which, a team of experts in health and safety, human resources, finance and strategic planning were enlisted to provide a suite of expertise.

To date, more than 1,500 registered businesses have been provided with one-on-one support.

Our governments have taken action to cushion the blow for many in the tourism sector, including providing funds to help rebuild the sector through BC’s Economic Recovery Plan – while now considering other means of support, including BC Tourism Task Force recommendations and how the Small and Medium sized Business Recovery Grant Program can be accessed by as many tourism operators as possible.

This challenge requires all of us – all levels of government, regional and local tourism and economic development agencies, to continue to work in unison to support economic recovery.

It has been encouraging to see all of the various partners come together, speak with one voice, work in a collaborative manner, and put the dire situation facing the sector and businesses, first and foremost.

Now as we turn the page on 2020, there is room for optimism.

Vaccination programs are starting to roll out and there will come a point when travellers will once again be looking to BC as a vacation destination.

The challenge and opportunity will be to ensure we are positioned to create safe and memorable experiences for British Columbians, Canadians and eventually, international visitors.

Until we reach that point, the BCRTS and regional associations are committed to serving the industry and supporting operators in every way possible to build the sector back – together.

By Anthony Everett, Vice Chair of the BC Regional Tourism Secretariat.

About the secretariat:

The BC Regional Tourism Secretariat is a collaboration between five regional destination management organizations (Cariboo Chilcotin Coast Tourism Association, Kootenay Rockies Tourism Association, Northern British Columbia Tourism Association, Thompson Okanagan Tourism Association, and Tourism Association of Vancouver Island) representing more than 8,000 tourism businesses and organizations.

British ColumbiakootenayTourism

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Elvira D’Angelo, 92, waits to receive her COVID-19 vaccination shot at a clinic in Montreal, Sunday, March 7, 2021, as the COVID-19 pandemic continues in Canada and around the world. THE CANADIAN PRESS/Graham Hughes
110 new cases of COVID-19 in Interior Health

Provincial health officers announced 1,005 new cases throughout B.C.

Tala MacDonald, a 17-year-old student at Mount Sentinel Secondary who is also a volunteer firefighter, has won the $100,000 Loran Scholarship. Photo: Submitted
West Kootenay student wins $100K scholarship

Tala MacDonald is one of 30 Canadians to receive the Loran Scholarship

Montrose resident Kimba McLean has hiked Antenna Trail every day since October and counting. Photo: Jim Bailey
Montrose man makes daily trek up Antenna Trail

Kimba McLean put on more than 800-km hiking Antenna Trail every day for the past six months

Kristian Camero and Jessica Wood, seen here, co-own The Black Cauldron with Stephen Barton. The new Nelson restaurant opened earlier this month while indoor dining is restricted by the province. Photo: Tyler Harper
A restaurant opens in Nelson, and no one is allowed inside

The Black Cauldron opened while indoor dining is restricted in B.C.

First-year Selkirk College student Terra-Mae Box is one of many talented writers who will read their work at the Black Bear Review’s annual (virtual) launch on April 22. Photo: Submitted
Vancouver resident Beryl Pye was witness to a “concerning,” spontaneous dance party that spread throughout social groups at Kitsilano Beach on April 16. (Screen grab/Beryl Pye)
VIDEO: Dance party erupts at Vancouver’s Kitsilano Beach to the dismay of onlookers

‘It was a complete disregard for current COVID-19 public health orders,’ says Vancouver resident Beryl Pye

Selina Robinson is shown in Coquitlam, B.C., on Friday November 17, 2017. British Columbia’s finance minister says her professional training as a family therapist helped her develop the New Democrat government’s first budget during the COVID-19 pandemic, which she will table Tuesday. THE CANADIAN PRESS/Darryl Dyck
B.C. finance minister to table historic pandemic-challenged deficit budget

Budget aims to take care of people during pandemic while preparing for post-COVID-19 recovery, Robinson said

Each spring, the Okanagan Fest-of-Ale is held in Penticton. This year, as a result of the COVID-19 pandemic, the festival will not be held. However, beer is still available. How much do you know about this beverage? (pxfuel.com)
QUIZ: How much do you really know about beer?

Put your knowledge to the test with this short quiz

Lord Tweedsmuir’s Tremmel States-Jones jumps a player and the goal line to score a touchdown against the Kelowna Owls in 2019. The face of high school football, along with a majority of other high school sports, could significantly change if a new governance proposal is passed at the B.C. School Sports AGM May 1. (Malin Jordan)
Power struggle: New governance model proposed for B.C. high school sports

Most commissions are against the new model, but B.C. School Sports (BCSS) and its board is in favour

Pall Bearers carrying the coffin of the Duke of Edinburgh, followed by the Prince of Wales, left and Princess Anne, right, into St George’s Chapel for his funeral, at Windsor Castle, in Windsor, England, Saturday April 17, 2021. (Danny Lawson/Pool via AP)
Trudeau announces $200K donation to Duke of Edinburgh award as Prince Philip laid to rest

A tribute to the late prince’s ‘remarkable life and his selfless service,’ the Prime Minister said Saturday

B.C. homeowners are being urged to take steps to prepare for the possibility of a flood by moving equipment and other assets to higher ground. (J.R. Rardon)
‘Entire province faces risk’: B.C. citizens urged to prepare for above-average spring flooding

Larger-than-normal melting snowpack poses a threat to the province as warmer weather touches down

Vancouver-based Doubleview Gold Corp. is developing claims in an area north of Telegraph Creek that occupies an important place in Tahltan oral histories, said Chad Norman Day, president of the Tahltan Central Government. (THE CANADIAN PRESS/HO)
B.C. Indigenous nation opposes mineral exploration in culturally sensitive area

There’s “no way” the Tahltan would ever support a mine there, says Chad Norman Day, president of its central government

Stz’uminus Elder George Harris, Ladysmith Mayor Aaron Stone, and Stz’uminus Chief Roxanne Harris opened the ceremony. (Cole Schisler photo)
Symbolic red dresses rehung along B.C. highway after vandals tore them down

Leaders from Stz’uminus First Nation and the Town of Ladysmith hung new dresses on Sat. April 17

A Western toadlet crosses the centre line of Elk View Road in Chilliwack on Aug. 26, 2010. A tunnel underneath the road has since been installed to help them migrate cross the road. Saturday, April 24 is Save the Frogs Day. (Jenna Hauck/ Progress File)
Unofficial holidays: Here’s what people are celebrating for the week of April 18 to 24

Save the Frogs Day, Love Your Thighs Day and Scream Day are all coming up this week

Most Read