MICHAELS: Bad McAd leaves a bad taste in my mouth

“If you are trying to figure out how to spend that fiver, consider taking a moment to unplug from the trite network of now and 15-seconds-from-now…”

The unhealthy remnants of McChickens past coat some of my most cherished adolescent memories and that always makes me loath to criticize the McEmpire.

My thoughts on it have always been, it’s going to kill you if you go in too deep. But in the end, as is the case with so many things, it’s your choice. And it’s not like there hasn’t been ample warning.

An alarmingly irradiated looking red-head has been their spokesperson since the dawn of time and, of course, there’s their abysmal reputation for ingredients. How many restaurants have been linked so directly to the destruction of the rain forest and the creation of the stereotypical Fat American? I mean, McDonalds has a lot of issues to overcome— why should I add to the heap?

With a 15-second radio ad that was quickly pulled, I finally found cause.

It starts as so: “You could get a museum tour for $5.”


A woman playing the role of a museum guide then says, “There were dinosaurs and then there weren’t …OK, then, exit through the gift shop.”

The narrator then returns to tell listeners they could spend their $5 on a value meal with a sandwich, fries and drink, “at participating restaurants.”

It’s supposed to be funny and light, I suppose. But museums are taking umbrage and so am I. After all, we are in dark times.

This is the era of ignorance and celebrity politicians. This is the time in history where people aren’t celebrated for their skills, but rather their ability to drag 15 second attention spans in their direction — let tomorrow be damned.

It’s a time where many actually think it’s OK to say that they don’t know about culturally significant moments in history, because it happened before they were born. For the record, the latter is a comment I’ve been told at an alarming frequency, in reference to movies, music and history.

Now not to get too carried away, but here’s a line many must have forgotten — when you don’t know your history you’re doomed to repeat it. Do you really want to repeat the ’90s? Wait… we’re already doing that, but it gets worse the further back you go and we need to keep an eye on all the moments that were.

You know who has a really good grasp on what those times mean, and how they shaped who we are today?

The women and men at the museum.

If you want to know about the migrant workers who built this city, you know who you should ask? The women and men at the museum.

If you want to know how racism twisted the culture of the countryside long before most people knew it existed, go to the museum.

If you want to be versed on the importance of agriculture, the railroad the or even the Second World War draft, do you know where you can go?

The museum.

The women and men there are the keepers or our most valuable assets — our shared memories and the permanent fixtures of the times we’d be remiss to forget.

So if you are trying to figure out how to spend that fiver, consider taking a moment to unplug from the trite network of now and 15-seconds-from-now and consider communing with the keepers of the permanent, ineffable and unquantifiable assets that represent all we have been and can be.

It’s much more worthy of your Mclovin’ than the McEmpire.

To report a typo, email: edit@kelownacapnews.com.


Like us on Facebook and follow us on Twitter.

Just Posted

Smokies back on home ice tonight

The puck for Game 3 drops tonight at 7 p.m. in the Cominco Arena

Forget the birds, remember the bears

First black bear sighting was in Montrose on March 14, confirmed WildsafeBC

Kootenay Kabab celebrates Persian New Year

Nowruz, or Persian New Year, celebrations begin Tuesday

Scarlet Sway thanks fans for Top -10 run

The Dawson Creek band was voted into the Top 5 and placed in the Top 10 of CBC’s Searchlight

Robin in the ‘hood

Trail Times editor Guy Bertrand captured a robin enjoying the Shavers Bench sunlight

Ottawa proposes restricted pot labels, packages

Packaging will include red stop sign with marijuana leaf and ‘THC’

Proposed gun bill attacked by gun owners and shooting victims

The federal government tabled the bill today in order to tighten the sale and tracking of firearms

New anti-radicalization centre in the works for B.C.

Centre aims to help ‘vulnerable individuals of the path to radicalization’ before they turn to crime

B.C. bravery, public service honoured by Governor General Julie Payette

UVic basketball coach Kathryn Shields inducted into Order of Canada

Sea lion with rope wrapped around neck saved by Vancouver Aquarium

Steller sea lions are a species of special concern and some populations are endangered in parts of Alaska

B.C. can learn from Washington’s wine industry growth

Winery owner cites importance of industry collaboration

50-million-year-old fossil found in B.C. town makes history

Paleontologist Dr. Bruce Archibald says Princeton, B.C. is becoming famous for giving up rare fossils

VIDEO: Dashcam records near-miss by bad driver

Speeding pickup truck shown illegally passing on highway shoulder

Well-known former B.C. radio personality and politician Barrie Clark dies

Clark remembered as a fair-minded ‘statesman,’ who always saw the big picture

Most Read