A pair of Kootenay communities will be going head-to-head in the finals of the Kraft Celebration Tour contest this week.
Creston and Kimberley will face off on the phone lines to see which city will win a live TSN broadcast and a cool $25,000 to go towards facility improvements of either Community Living’s Therapeutic Riding Program in Creston or the Nordic Club in Kimberley.
“The money will undoubtedly help the nordic club and the young skiers, but the exposure for Kimberley as a community is absolutely unbeatable,” organizer Yvonne Keyzer told the Kimberley Daily Bulletin.
Lindsay Rogers, associate consumer promotions manager for Kraft Canada, said Kimberley and Creston residents are in for a treat if they win.
“It is honestly an amazing event,” she said.
The one-hour broadcast on TSN’s Sportscentre would showcase the city’s athletic community.
“It will take place in your backyard,” she said.
Rogers said this has been the biggest year yet for the Kraft Celebration Tour, which is in its fourth year. This year there were 570 nominations from across Canada, which is up from 400 last year.
“This has actually been an outstanding year for us,” she said.
The day long vote off starts at 9 a.m. Monday, votes will be accepted at www.kraftcelebrationtour.ca for 24 hours.
Multiple voting is allowed, and the results will be announced at the 6 p.m. ET broadcast of Sportscentre on TSN. Creston and Kimberley are two of 20 cities across Canada to make the final, with 10 grand prizes being awarded on Tuesday.